Lilla Gulyás

PR professional with experience managing premium and luxury beauty brands. Currently working as an Account and Project Manager, I lead communications and campaigns for Jo Malone London, Kilian Paris, and Tom Ford, while also contributing to agency projects for M·A·C, Clinique, Dr.Jart+ and Estée Lauder. My experience spans PR events, non-paid seeding strategies, social media campaigns, and paid influencer marketing, alongside media relations, press outreach, talent and VIP management, campaign planning, and brand partnerships - all driven by a focus on building strong, culturally relevant brand narratives. My strength lies in building and maintaining strong relationships with influencers and press, leveraging my network to create meaningful collaborations and impactful brand visibility. Passionate about fashion and beauty marketing, storytelling, and helping brands build meaningful connections with their audience - while also shaping their online presence and identity.