Lilith Di Fede

Creative Strategist, Researcher @ Ethara

About

Multi-Awarded Creative Strategist, Conceptualiser, Creative Lead, AI-Enhanced & Vision-Driven Experience Designer. With over 18 years of experience and proven track record in high-profile events, cultural festivals, and global trade fairs; specialised in Art, and Culture. An extensive international experience provides a global perspective, strengthened by a commitment to continuous learning and professional growth. I apply AI-enhanced, vision-driven methods in my experience design and conceptualisation work—bridging strategy, creativity, and audience impact through future-ready tools. Core strengths: Innovation, Excellence, and Achievement. . ---> Alongside my work in cultural institutions and event strategy, I also provide consultancy in cultural and artistic contexts, supporting the development of mega cultural events in the Middle East region and internationally. . Discover your passion and turn it into your career. . #MegaEvent #CreativeStrategist #Conceptualiser #ProposalDeveloper #CreativeLead #CreativeDirector #AIDesigner #AIEnhancedDesigner #PitchManager #EventResearcher #ContentsCreator #ConceptCreator #Pitches&Proposal #CreativeDirection #InnovationInEvents #HighProfileEvents #CulturalFestival #BrandEngagement #ArtandCultureExpert #UAE

Country

United Arab Emirates

City

Dubai

Industry

Entertainment

Skill

creative director, creative thinking, Experience Design, Strategic Creative Development, ethical thinking, Creative Problem Solving, Creative Direction, strategist, Creativity and Innovation, Creative Strategy, event research, creative concept, Content Strategy, Content Development, Mood Boards, Proposal Management, Quotations, Concept Development, Concept Art, Creative Concept Design

Experience

Creative Strategist, Researcher

Ethara

2024-11 - Present · 1 yr 11 mos

Abu Dhabi Emirate, United Arab Emirates

Translating client values and objectives into impactful, purpose-driven experiences. Defining event identity by extracting its core DNA . Awarded Projects Below is the list of awarded projects along with descriptions.

Creative Strategist , Conceptualiser, Proposal Developer.

Inspire Events

2024-5 - 2024-11 · 7 mos

Dubai, United Arab Emirates

Creative Strategist, conceptualiser, and proposal developer. Translating client goals and values into impactful, tailored events. crafting every aspect of an event, from conceptualising a vision aligned with the client's objectives, highly targeted to designing cohesive journeys, programs, and activations. Every element is developed to reflect the client’s event identity, ensuring memorable and successful experiences.

Pitches & Proposals Manager

entourage marketing & events

2024-3 - 2024-6 · 4 mos

Dubai, Dubai, United Arab Emirates

Art Department: Creative Strategist, Proposal Developer

add

2024-1 - 2024-3 · 3 mos

Riyadh, Saudi Arabia

Creative Director / Proposal Developer / Executive, for the following Events/Projects: - RAMADAN SEASON Ministry of Culture KSA - (Al Thumairi - Riyadh - Dammam) (Art and Culture Department / Ministry of Culture -KSA) . - TRITA (The Royal Institute of Traditional Arts) / Ceremony with the CEO and the Prime Ministry of Culture . In the Ramadan Season 1445 – 2024, add enterprise is committed to leading initiatives under the visionary guidance of the Ministry of Culture, aimed at preserving Saudi Arabia's cultural heritage and advancing the Kingdom's 2030 vision. The mission is to create a comprehensive experience that blends tradition with modernity while honoring the sacred month of Ramadan. The role encompasses the development and execution of diverse events across Riyadh, Jeddah, Dammam, and beyond, with the goal of engaging every segment of society. Our efforts range from revitalizing historical areas to introducing innovative interpretations of Ramadan customs.

Creative Strategist & Conceptualiser, Proposal Developer

TOPAZ EVENTS MANAGEMENT

2023-12 - 2023-12 · 1 mo

Sharjah, Sharjah Emirate, United Arab Emirates

Project/Event: SAM forum (EXPO Sharjah) Event Content Manager Event Development Events concept creator Contents creator Event Research Activations

COP28 - UNFCCC Side Event - Blu Zone

Identity Middle East

2023-10 - 2023-12 · 3 mos

Dubai, Dubai, United Arab Emirates

COP28 Immersive Guest Experience Side Event - Blu Zone - UNFCCC Expo City Dubai

Gitex Global 2023 - Strategist

THA by Armonia

2023-10 - 2023-10 · 1 mo

Dubai, Dubai, United Arab Emirates

GITEX GLOBAL 2023, Dubai World Trade Center Communication Strategist

Creative Strategist

artlogic Germany

2022-7 - 2023-9 · 1 yr 3 mos

Berlin, Germany

Creative Strategist. Concept Identification, Content Creation, and Proposal Management Concept Development: Crafted innovative event concepts tailored to client needs. Content Creation: Produced engaging content for events and marketing materials. Proposal Management: Managed and developed proposals to secure high-profile event contracts. Project Leadership: Led over 1,000 events across Europe for top brands, ensuring seamless execution. Strategic Management: Directed roadshows, trade shows, and concerts from planning to delivery.

Creative Strategist & Conceptualiser, Proposal Developer

ICT AG

2016-3 - 2023-9 · 7 yrs 7 mos

Berlino, Berlino, Germania

Creative Event Developer - Concept & Contents Creator Concept Creation: Developed high-profile events, blending corporate goals with cultural and artistic elements. Event Development: Coordinated international events across multiple stages and plazas, ensuring seamless execution. Strategic Direction: Directed large-scale events, enhancing brand identity and industry engagement. Collaborative Execution: Led partnerships with major brands, delivering commercially successful and culturally significant events. Key Achievement: Delivered a high-impact ceremony that exceeded client expectations, resulting in full satisfaction.