Liliana Gomicia i Tomàs

* ART DIRECTOR / BRAND GUARDIAN - Responsible for ensuring consistency in visual identity across all consumer touchpoints. - Conceptualize and execute innovative design & content for product launches. - Collaborate with cross-functional teams to ensure brand consistency across all digital and print assets. * 360º CAMPAIGNS - Articulate a visual strategy aligned with the brand's identity. - Create/supervise and plan all final pieces for online and offline channels. * PROJECT MANAGEMENT - Plan, execute, and deliver multiple projects within scope, timeline, and budget constraints. * TEAM MANAGEMENT - Manage a team of designers, providing mentorship and guidance to foster a collaborative and creative work environment. - Manage & schedule the workload. - Coordinate with external partners and resources when necessary.

* CREATIVE STRATEGY AND ART DIRECTION FOR 360° CAMPAIGNS - Develop content strategy for each touchpoint (e-commerce, emailing, social media, display advertising, press, point of sale). - Creative direction of content that enhances the brand storytelling through photo/video content creation and graphic design (organizing photoshoots/videoshoots, casting, photographer, filmmaker, styling, location, voice-over, graphics, UX/UI design). - Create/supervise and plan all final pieces for online and offline channels. * NOTABLE PROJECTS - Re-branding and re-positioning of Desigual #NEWDESIGUAL. - Collaborations of Desigual with Mr. Christian Lacroix, María Escoté, Esteban Cortázar, Maitrepierre. - New York Fashion Week. - Company sustainability projects. - E-commerce focused commercial campaigns. - Native social media campaigns. * Project Leader * Goal-oriented and consumer-centric. * Ability to handle multiple tasks in a changing environment. * Keen eye for composition and details. * Expert knowledge of Adobe Creative Suite; Figma, Asana, Trello. * Teamwork fan

- Ensure brand identity consistency. - Planning and design of projects in the Communication and PR area: events, press presentations, store openings. - On-off media advertising (magazines, large outdoor formats, catalogs,... ) - UI/UX web design

Freelance Graphic Design and Strategic Communication Consultant. During my Postgraduate studies in Design, Communication Strategies, and Advertising at ELISAVA.

*Company specialized in the design and distribution of fashion eyewear. * Developed the Communication/Advertising department, spearheaded creative direction, implemented new work processes, expanded into new areas of operation, and revamped the company's corporate image. * Managed a team of 2 since 2004. * Responsible for the creative/advertising direction of all licenses, overseeing advertising campaigns (photoshoots, point-of-sale design, production...) for brands such as Adolfo Domínguez, Victorio & Lucchino, Armand Basi, Roberto Verino, Agatha Ruiz de la Prada, Pedro del Hierro, Guy Laroche, and Lois. * Handled internal and external communication: devised communication strategies alongside senior management; drafted/edited press kits; liaised with specialized and general media outlets (print, TV, radio); collaborated with showrooms and PR agencies for the licenses. Managed public relations: organized product launches, corporate events, and international trade shows (Milan, Paris, New York, Beijing, Shanghai). * Engaged in trade marketing: coordinated and executed promotional activities in collaboration with the sales department. * Lead online marketing initiatives: designed and implemented online marketing campaigns, customer newsletters; increased website traffic; developed corporate website and e-commerce platform.

* Corporate Communication * PR * Advertising

Corporate Image Design: logotype, catalogs, brochures, website.

Internship, currently pursuing studies Web design

Internship in the International Customer Service Department (Spare Parts) for BRAUN.

Digital Marketing (SEO, Inbound marketing, performance ads, email marketing, social media storytelling, CMS)

Strategic communication, advertising, art direction, branding, public relations, social media