Liliana Corona

Management and implementation of the public relations and corporate communication strategy for HP Mexico. Narrative governance to strengthen the reputation of the Brand through the media locally. Lead thought leadership programs and strategic communication plans and its execution with the ability to link it into business results and built deep relationships with internal stakeholders. Management of PR agency and key analyst firms of the Technology Industry (IT). Crisis mitigation management -traditional & digital media, top opinion leaders, and influencers. Reporting line into the global communications team.

Management and implementation of the public relations and communication strategy for Brazil & Multi Country Area (Argentina, Chile, Colombia, Costa Rica & Central America and Peru). Management of PR agencies and key analyst firms of the Technology Industry (IT) . Built collaborative relationships with multifunctional groups, Managing Directors and team leaders to drive executive visibility and brand reputation. Organized regional press briefings, events and activations while managing the business relationship with PR agencies, and supporting best practices between countries optimizing company resources. Crisis mitigation management -traditional & digital media, influencers, and top opinion leaders. Reporting line into the global communications team.

Managed and implemented of public relations and communication strategy for the Printing business unit in Latin America region. Governance of Printing product innovation narrative for branding positioning. Reporting line into the corporate offices.

Strategic planning and execution of events in the region, as well as the implementation of the channel public relations and communication strategy for business partners. Developed and implemented the marketing, communication and public relations strategies for Mexico, Brazil and Multi Country Area (Argentina, Chile, Colombia, Costa Rica & Central America and Peru), as well as the implementation of the event strategy that included the integration of Latin America to the Global Partner Conference for +1000 attendees. Executed the regional Marketing and communication budget in association with the company's strategic alliances such as AMD, Intel and Microsoft.

Strategic planning and execution of events, as well as the implementation of the channel public relations and communication strategy. I developed incentive programs through campaigns and experiences, as well as the implementation of co-marketing programs with MDF funds and alliance budgets, while leading channel partners events like kick offs, council meetings and awards for scope of objectives.