Lijuan Zhang

NitroLens AI is an agent-led strategy platform that gives growth-stage teams an end-to-end, problem-solving agent partner to address real business bottlenecks. As the founding marketing manager, I am leading marketing strategy, positioning & messaging, branding, and go-to-market initiatives for the company.

Datafi is a unified interface for enterprise data so information is accessible and meaningful for everyone. As a product marketing manager, I focused on developing product GTM positioning & messaging, competitive intelligence, sales enablement, content marketing and social media marketing.

Spectio is an AI-powered SaaS platform building BI collaboration product that bridges the gap between data teams and business stakeholders to improve communication, documentation, process, alignment, and outcomes. Formulated user persona guides and journey maps through identifying ideal customer profiles and interviewing end users, presenting to CEO and board of advisors with actionable go-to-market strategies. Designed bottoms-up GTM strategy - evangelist community and B2B partnerships with implementation roadmaps for joint activities and targeted engagement strategies. Determined execution plan for a structured beta launch program including defining key metrics, instrumenting product usage and incorporating feedback collection channels.

Developed GTM strategies to open U.S. market through conducting surveys and analyzing data from customers to understand needs, expanding to 500+ followers in social media with a 5% conversion rate to paying customers. Initiated B2B partnerships with 10+ local language tutoring agencies to expand new client sources, leading to 50+ contracts with $200K new revenue. Strengthened client relationship by streamlining services and building brand differentiation, acquiring 20+ client referrals and increasing revenue by $100K.

Synthesized fragmented information about previous customers and coordinated 4 cross-functional teams to develop a database covering 6000 clients, increasing working capacity by 20% and generating additional $1M revenue. Collaborated with marketing and sales departments to promote new contracts through on-site and online promotional events, creating $2M revenue annually.

Conducted market research and analyzed clients’ background to tailor applications for 40+ clients simultaneously, creating $500K revenue annually. Liaised with marketing and sales team to finalize content for speeches and present to 1000+ potential clients, achieving 15% conversion rate on average for each marketing campaign.

Provided free English lessons weekly to learners from diversified backgrounds to sharpen their language skills and help them get upward opportunities in their careers.

Obtained C++ certificate