Liisa Palla

Destinations Services Consultant @ Dwellworks

About

A creative sales professional with extensive knowledge of the Canadian retail industry in grocery, department, drug, discount and specialty stores. My key account relationships and experience in managing sales teams has resulted in significant sales gains. I have the ability to see the gaps in product assortments and consult on product development. My strength is building lasting customer relationships by offering exceptional customer service, staying ahead of trends and using a consultative sales approach ensuring customer satisfaction. Passionate and energetic, I am a life long learner and a keen reader. I am always looking to expand my horizons. The outdoors is my playground.

Country

Canada

City

Vancouver

Industry

Apparel & Fashion

Skill

Negotiation, Sales Management, Strategic Planning, Marketing Strategy, New Business Development, Business Planning, Retail, Key Account Management, Marketing, Selling, Business Strategy, Process Improvement, Coaching, Business Analysis, Change Management, Team Leadership, Strategy, Business Development, Sales, Online Advertising

Experience

Destinations Services Consultant

Dwellworks

2025-2 - Present · 1 yr 8 mos

Vancouver, British Columbia, Canada

Director of Sales and Marketing

Malinda Wines

2022-2 - 2024-6 · 2 yrs 5 mos

Vancouver, British Columbia, Canada

Malinda Distributors imports and distributes premium quality de-alcoholized wines from Australia. Within this growth industry I work with key accounts and distributors within Canada to increase the sales of Loxton wines. Growth focus is key within Canada.

Liisa Palla Sales

2020-9 - 2022-1 · 1 yr 5 mos

Using my sales and general business skills to expand the sales network for Canadian businesses in the non-alcoholic beverages including Lumette non-alcoholic spirits, Loxton de-alcoholized wines and Simply Cocktails mixers.

Key Account Manager

Torre & Tagus

2018-8 - 2019-2 · 7 mos

Vancouver, Canada

Contract position to explore the possibility of growing the company's key account sales in Canada and parts of United States.

Sales, Business and Product Development

AZ Home

2006 - 2017 · 11 yrs

Richmond, BC, Canada

11 years in various roles at AZ Home. Promoted from Business Development Manager and Product Developer to Director of Sales. Reporting directly to the CEO, I managed top tier Canadian retail chains, the key account sales team and was responsible for developing customer sales strategies and executing business plans. I identified opportunities for growth in the marketplace and with focused product development, maximized sales results. I created and executed inline, online and seasonal assortment plans for national retail partners in Canada. Sales meetings, budgets and forecasts were also part of my responsibilities.