Lihua Feng

Supply Chain Project Manager (promoted from Sr. Sourcing Dev. Engineer) | Aug 2025 – Present Senior Sourcing Development Engineer | May 2024 – Aug 2025 A leading global medical beauty & personal care brand (over 10 billion RMB in annual revenue, #1 in IPL hair removal devices). Sourcing & NPI – Sapphire, power adapters, cables, batteries, PCBs, connectors, plastic enclosures. Ensure NPI material delivery from kick-off to MP. Value 1 – Design & process cost reduction • Sapphire: complex shape → low yield (500pcs/day, ¥50/pc). Collaborated with R&D to simplify → ¥30/pc, 3,000 pcs/day. •Power adapters: Client-side rep. Aligned R&D teams before design freeze to convert custom C1/T1 to standard parts, optimized housing/cables, managed safety cert, mold, component selection → annual cost reduction + shorter LT. • Plastic enclosures: electroplated mirror caused 60% yield (300-400 pcs/day). Aligned cross-functional teams to benchmark & switch surface treatment → 95% yield, ¥15 less/unit, 1,000 pcs/day. Value 2 – NPI delivery assurance • Participated in kick-off reviews, identified long-lead & sole-source risks, tiered strategies. Full EVT-to-MP tracking, introduced 2nd/3rd sources before MP → 100% on-time delivery for critical NPI materials. • DFM/DFA/DFT reviews with R&D & SQE → manufacturability improvements upfront. • EC/PCN changes: assessed inventory/PO impact, developed transition plans & LTB. Value 3 – Risk mitigation & supplier pool • Introduced 2nd/3rd sources after DVT, built backup pool → eliminated sole-source risks. • Led EOL slow-moving material negotiations: discounted buybacks & cross-project substitutions → revitalized inventory.

ODM for operators & brands: set-top boxes, routers, OTT, EOC terminals, E-PON/G-PON, WiFi6. Sourcing categories: external cables, connectors, crystals, LAN transformers, heat sinks, power adapters, transformers, discretes, passives, safety capacitors. Key achievements: LAN transformer supply assurance & cost reduction – 16-pin 100M transformer relied on North Korean subcontractors. 2021 lockdowns halted production, causing shortages & price hikes. Visited suppliers in advance, used Gigabit/multi-port orders as leverage to secure 200K units/month capacity. Simultaneously pushed R&D to validate On-Board discrete solution to ease bottleneck. Planar MOS shortage mitigation – During chip shortage, distributor supply stopped. Sourced bare die wafers via own channels → on-time delivery for key customers while controlling cost increases. Cable category cost reduction – For external cables (HDMI, AV, network), introduced automated equipment suppliers to replace manual workshops → improved quality consistency, annual cost reduction & lead time optimization. Supplier management & relationship – Drove 8D corrective actions, improved lot acceptance. Built performance evaluation system, conducted regular assessments. Strengthened communication, training, incentives, and collaboration. Managed supplier exit to ensure supply chain stability.

Consumer electronics ODM for brands including Inspur, FiberHome, Easylive, Lenovo, and 360, covering OTT boxes, USB drives, HDDs, cameras, etc. Key responsibilities: PCBA component sourcing – Responsible for development, qualification, order placement, and quality/delivery follow-up of resistors, capacitors, inductors, crystals, connectors, MOSFETs, active/passive ICs, DDR, Flash, and PCB boards. NPI material support – Track trial run materials for new projects, qualify new components, calculate BOM costs, and drive cost-down initiatives. Supplier development & evaluation – Develop, audit, and onboard suppliers; monitor delivery and pass rate performance. Market intelligence & cost control – Conduct market research; deeply understand brand, performance, pricing, and pros/cons of various components. Quality standard support – Assist engineers in defining inspection standards for non-standard new products. Inventory & financial coordination – Help handle non-conforming and slow-moving inventory; perform monthly reconciliation of supplier statements and invoices. Mold & agreement review – Participate in mold contract and external cooperation agreement reviews and signing.

The company designs and manufactures LCD monitors, LCD TVs, digital signage, tablets, and self-service terminals. Responsible for full-cycle material delivery (electronic components & mechanical parts) from project kick-off to mass production for monitors, TVs, tablets, self-service terminals. Led a team of 3 buyers. Project procurement – Deeply involved in 0-to-1 of new products including city self-service terminals, in-vehicle digital signage, triple-play set-top box, 10.1" tablet, 8.9" netbook. From R&D BOM stage, managed sourcing, sampling, and delivery for PCBA electronic components, mechanical parts, and molds. Consolidated fragmented electronic components into package deals with core solution providers → optimized cost structure and shortened sample lead time. Cost & mold management – Led contract negotiations for new plastic/metal molds, introduced mold factory bidding mechanism to reduce mold costs and improve payment terms. Collaborated with R&D and quality on factory audits and performance evaluations for key suppliers. Team & process – Led a team of 3 in daily procurement and exception coordination. Participated in supplier quality & technical standard training.