Ligia Pinheiro

Content ecosystem development Content growth and quality improvement Community building and management Education strategies (Education platforms, on-demand courses, webinars, capacitation and events) Establishment of best practices to optimize performance Researching content commerce trends and Influencer content patterns to provide operating strategies and support execution Moderation Ops Lead

Working in the development and management of key creators and progress of the Comedy vertical operation in Spanish LatAm; researching local market trends and Influencer growth patterns to provide operating strategies and support execution; leading influencers strategies to support overall product content growth and improve content quality and performance; promoting in-depth communication and collaboration with local KOLs, social media and other digital channels to build the reputation of the online community and brand awareness.

Worked on the development of strategies to acquire emerging digital talents, industry influencers, artists, agencies, institutions, brands and other KOLs. Onboarded, capacitated and managed high potential over two thousand content creators; initiated, negotiated and project managed high priority content partnerships with key content producers in LATAM; established best practices to optimize performance; managed initiatives to grow emerging creators including online/ offline workshops and events; represented TikTok in the content creator space, building the company reputation; developed and implemented creative ways to improve the relationship with creators, increase content distribution and drive strategic user growth.

Managed the operation of education sector, developing and coordinating courses, webinars, lectures and other educational projects (certifications and travel), focusing on digital advertising, especially buying and selling online media. Responsibilities: product and process development, costumer service, coordination of partners and suppliers, financial organization (budgets, profit and loss statement, planning and strategy), coordination and supervision of communication and marketing, commercial and B2B and B2C relationship and strategic planning.

- Development of internal content for stores consultants - Production of marketing content for the website - Translation from English to Brazilian Portuguese - Production of creative alternatives to Power Point data show - Development of internal incentive campaigns, involving content and graphic design material - Chaperoning international suppliers - Relationship and contact with international suppliers through e-mail, telephone and face to face - Partipation on familiarization trips to international schools - Assistance of marketing and sales professionals from partners schools on STBs annual fair G.A.T.E (Global Access Through Education), that gathers some of the most important international educational institutions, by helping them educating clients about courses and best destinations for the students profile.

- Producing specialized description of produts for e-commerce.

E-commerce: - Customer service - Product registration - Description of products (jewelry and other women's accessories) - Still photography and image editing Social media and digital marketing content: - Planning and posting on the company social media (facebook, pinterest, instagram) - Elaboration of relevant marketing content for the blog and website, including production and editing of images. Others: - Sales focused on wholesale customers; - Prospect and monitoring customers; - Management of external salesclerks; - Coodernation of tailor-made pieces development

Prospecting and follow-up of clients, promotion of product sampling meetings, trend research for new product development, post-sale communication.

Writing journalistic subjects, interviews, coverage of events and press conferences, photojournalism and editing.