Lidia Menendez Castro
Team Lead E-Commerce Management @ BEARS WITH BENEFITS®
About
E-Commerce specialist with a strong background in communications and marketing. I combine strategic thinking with hands-on execution to optimise online performance and guide the e-commerce team. I focus on improving key KPIs such as conversion rate, traffic growth, AOV, product availability, and organic visibility. With experience across SEO, website management, (UX) user experience, market localisation, product launches, and content optimisation, I use a data-driven approach to enhance the customer journey and drive sustainable digital growth. Passionate about innovation and continuous improvement in the e-commerce space.
Germany
Greater Munich Metropolitan Area
Health, Wellness & Fitness
Web Content Writing, Website Localization, Website Promotion, Mandarin, Keyword Research, Bloggle Complete Blog Builder, Supermetrics Marketing Analytics, Shopify Plus, HTML, E-commerce SEO, E-Commerce, Work-Life Balance, Digital Wellbeing, Employee Wellness, Problem Solving, Social Media Communications, Employee Wellbeing, IBM SPSS, Strategic Mass Communication, Corporate Communications
Experience
Team Lead E-Commerce Management
BEARS WITH BENEFITS®
E-Commerce Manager
BEARS WITH BENEFITS®
Greater Munich Metropolitan Area
Junior E-Commerce Manager
BEARS WITH BENEFITS®
E-Commerce and Marketing
BEARS WITH BENEFITS®
Munich, Bavaria, Germany
Assisting in website upkeep and updates, search engine optimization (SCO), research and content creation. Team member for new product launches and uploads in website. Overview and quality check for media content messages in English and Spanish.
Marketing Industry Training
Brainnest
The Marketing Specialist Training course was an introduction course into the practical aspects of the marketing industry. Taking part in this course, I gained skills and knowledge regarding the basics of marketing, digital marketing (including SEO, WordPress, Media planning as well as an introduction to Google Analytics and paid marketing), social media marketing, branding and brand reputation management. I was able to expand on my knowledge and skills regarding the marketing industry.
Student Mentor
University of Groningen
Education
Erasmus University Rotterdam
Media and Business Communications
University of Groningen
Communication and Information
Bavarian International School gAG
Lidia Menendez Castro's Contact Information
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