Licia Chang

Founder & VP of Operations

About

Operations and supply chain leader with 15+ years of experience scaling consumer products businesses across startup, growth-stage, and established brands. Proven track record managing P&L, S&OP, demand planning, inventory strategy, manufacturing, and retail operations. Led operations for businesses ranging from founder-led startups to a $30M CPG organization, with expertise spanning DTC, Amazon, wholesale, and national retail channels.My focus is simple: build operations that scale without breaking. That includes aligning demand and supply, managing global co-manufacturers and 3PLs, and maintaining strong in-stock performance while improving margins.Previously, I owned full P&L for a $4M business, achieving profitability by year 2 through operational improvements and cost control.Core areas:• P&L ownership and margin management• Demand planning and S&OP• Inventory strategy and forecasting• Retail, eCommerce, and DTC operations• Product Commercialization• New Product Launches• 3PL and global manufacturing• Vendor and co-manufacturer management Open to connecting with teams building and scaling strong consumer brands.

Country

United States

City

Las Vegas

Industry

Consumer Goods

Skill

Supply Chain Management, Demand Planning, S&OP implementation, Inventory Management, Operations Management, P&L Management, Third-Party Logistics (3PL), Manufacturing, Vendor Management, Consumer Packaged Goods (CPG), Supply Chain Optimization, Online Retail Managment, Warehouse Management, Manufacturing Operations, • Product Operations & Launch Strategy, • Supply Chain Management & Logistics, • Data Analytics & Decision-Making, Product Operations & Launch Strategy, Process Improvement & Cost Reduction, Global Cross-Functional Team Leadership

Experience

Founder & VP of Operations

Chef Poppin International Inc.

2024-4 - Present · 2 yrs 6 mos

Houston, TX

• Founded and commercialized a premium snack brand, leading end-to-end operations across product development, manufacturing, supply chain, retail expansion, and multi-channel distribution. • Secured retail opportunities and strategic partnerships with Costco regional programs, QVC, TJX/HomeGoods, TJX Europe, Seafood City, Amazon, and specialty retail accounts. • Directed demand planning, S&OP, inventory management, procurement, and international logistics supporting growth across multiple sales channels. • Managed global manufacturing partners, suppliers, packaging vendors, and 3PL providers across Asia and North America. • Led commercialization of new products, retailer onboarding, pricing strategy, and operational execution from concept through launch. • Built scalable forecasting, replenishment, fulfillment, and operational processes to support multi-channel growth and retail expansion.

VP of Product / Production Operations

Ikigai Marketing Works LLC / POOPH Inc.

2021-7 - 2025-3 · 3 yrs 9 mos

United States

• Owned demand planning and S&OP for a $30M CPG business, maintaining consistent OTIF performance over 3 years • Scaled operations to ship 6M+ units annually across 36 SKUs • Led inventory strategy (forecasting, replenishment, weeks of supply) • Managed global co-manufacturers, suppliers, and 3PL partners • Supported DTC, Amazon, and retail distribution

Operations Project Manager

Altadevices

2018-7 - 2020-3 · 1 yr 9 mos

Sunnyvale, CA

• Directed development of a $100M manufacturing facility, managing vendors, contracts, and production systems • Coordinated cross-functional teams across US and China • Supported global operations readiness and compliance with safety and quality standards

Engineering Project Manager

Campaign

2017-9 - 2018-6 · 10 mos

Emeryville, CA

• Managed operations and logistics for 45 SKUs across global supply chain • Delivered $2M project with measurable cost savings and improved efficiency

Director of Operations

Nextsport Inc

2011-9 - 2017-8 · 6 yrs

Oakland, CA

• Owned full P&L for a $4M business, achieving profitability by year 2 • Managed 20 SKUs across retail and eCommerce channels • Led demand planning, inventory, and supply chain strategy • Directed global sourcing and co-manufacturing • Achieved 100% OTIF and 99% inventory accuracy

Operations Manager

Loyal Army

2007-2 - 2010-2 · 3 yrs 1 mo

San Francisco Bay Area

• Expanded production operations from the U.S. to Shenzhen, establishing international supply chain and vendor network • Improved inventory management and on-time delivery performance through process and sourcing optimization