lica wouters

inbound marketing and growth strategist - founder

About

I create Hyper-Personalized brand experiences at scale that attract, engage and delight your customers. Just like fingerprints, I believe your clients are unique. I understand that ‘similar’ does not mean ‘the same’. As a result, I tailor bespoke RevOps strategies for each of my clients. As successful companies grow, they will also grow into problems. At Mind & Metrics, we untangle the knot that is blocking your business from success and create strong business processes that predict revenue and prepare your company for future growth. For all of my LinkedIn Connections, I have a special offer: Schedule a FREE 30min 1-on-1 Strategy Session with me here - http://bit.ly/2jcJpe4jcJpe4

Country

united states

City

brooklyn

Industry

design

Skill

social media marketing, email marketing, marketing, marketing strategy, google adwords, wordpress, graphic design, photoshop, ppc, content strategy, adobe creative suite, video editing, mobile marketing, google analytics, seo, digital strategy, web analytics, social media, digital media, press releases, brand management, sem, analytics, digital marketing, lead generation, online marketing, adobe photoshop, {less}, html 5, landing pages, e commerce, facebook, final cut pro, css, css3, php, mysql, hootsuite, video marketing

Experience

program director and local marketing assistant

tiger schulmann's mixed martial arts

2003-9 - 2005-5 · 1 yr 9 mos

* Responsible for planning and scheduling monthly goals, milestones and deliverable * Compiled and wrote all local press releases * Oversaw the implementation of local POS material.

marketing assistant

ciba vision

2002-1 - 2003-9 · 1 yr 9 mos

* Coordinated & collected data from Mystery Shoppers * Supported international distributors with new product launches and new POS material * Responsible for orders and data entry

audio visual engineer

penny lane studios inc.

2000-1 - 2002-1 · 2 yrs 1 mo

* Compress, digitize, duplicate, and store audio and video data from client sessions. * Obtain, set up, and load videotapes for scheduled client sessions. * Produce rough and finished graphics and graphic designs for video editing sessions * Log project data for record keeping

office manager

observatory (formerly caa marketing)

1999-7 - 2000-1 · 7 mos

* Maintained efficient operations while owner was filming on location * Organized and created project completion folders * Drafted 'client pitch' letters and general correspondance

post-production intern

rockville pictures

1998-5 - 1998-9 · 5 mos

Responsible for logging and digitizing video footage

production assistant

talking movies with jeffrey lyons and roberta burrows

1998-9 - 1999-9 · 1 yr 1 mo

Responsible for member check in and accompanying guest directors and actors. http://www.talkingmovies.net/

online brand developer

jlr entertainment

2005-1 - Present · 21 yrs 9 mos

* Designed, build and implemented successful websites and marketing campaigns for a variety of clients. * Specializing in defining KPI's for small business websites and micro to macro conversion rates.

inbound marketing and growth strategist - founder

mind & metrics

2014-5 - Present · 12 yrs 5 mos

Mind & Metrics helps small businesses and corporations craft and implement successful websites, marketing campaigns and digital strategies that focus on 9 core components; Social Media Marketing, Email Marketing, Lead Generation, Organic SEO/SEM, Conversion Optimization, Analytics, Content Marketing, PPC campaigns and landing pages.