Liane Goldring

Providing strategic marketing direction across brand, web, digital marketing, PR and social.

Brands matter. In an era of huge media fragmentation, it is crucial to build value in your company’s brand. Strong brands communicate clearly and consistently, actively engage customers and ultimately fuel business growth. At Intune, we connect business understanding with creative thinking to deliver relevant brand communications that impact. Insight. Ideas. Impact.

Led the successful rebrand programme for Ulster University from inception to completion; delivering an engaging brand to inspire the next generation. The transformed brand architecture and proposition delivered unity across one of Northern Ireland's most complex and influential institutions. Integration of marketing communications across all channels created impact in the increasingly competitive, global higher education sector and achieved significant resource efficiencies.

Creation of brand strategy and communications for a range of clients across both private and public sectors; including Clydesdale Bank, Danske Bank, The OUTLET, Punjana, NISRA (Census 2011), nidirect.gov.uk and Health & Social Care Board.

Developed communications strategy and award-winning advertising campaigns for iconic Irish brands including Bulmers Irish Cider, Golden Cow, Low-Low, Tayto; as well as implementation of global brand strategy for AXA, Mercedes-Benz and Hardy’s Wines.

Managed brand identity, packaging design and promotional projects for many of Ireland’s best-loved food and drink brands…Goodfella’s Pizzas, Donegal Catch, Club Orange, Batchelors, Jacob’s…to name-drop just a few.

At Ogilvy UK, I supported the development of integrated communications for American Express, across all key European markets. From Ogilvy Australia’s HQ, I worked on the new business team, managing ‘pitches’ for local and global accounts.