
liana morgado
founding partner
About
Founding Partner at Talk Shoppe
united states
los angeles
market research
customer insight, focus groups, quantitative research, market research, advertising research, qualitative research, ethnography, segmentation, marketing research, consumer behaviour, competitive intelligence, analytics, brand equity, marketing strategy
Experience

account director
hall & partners

research director
look-look, inc.

account planner
mccann erickson

founding partner
talk shoppe
Talk Shoppe is a burgeoning research boutique that specializes in the art of conversation. We engage in dialogue with consumers just as we would our friends and family; with warmth, respect, and a genuine interest in who they are and what they have to say. We don't have a "one size fits all" solution. Rather, we design and facilitate a conversation around specific project objectives. We have extensive experience in a broad range of methodologies (focus groups, creative workshops, man-on-the street interviews, ethnographies, online bulletin boards, focus groups, online surveys, etc.) across a multitude of disciplines (Tracking, Target Profiling, Segmentation, Advertising/Creative Development, Strategic/Positioning Research, Brand Elasticity, New Product Development, Shopper Insights, A&U).Our final deliverable is equally as important to us as the in-going methodology. We value interpretation over reportage and will share "what they mean" rather than "what they say."
Education
arizona state university
liana morgado's Contact Information
Phone
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