liana morgado

liana morgado

founding partner

About

Founding Partner at Talk Shoppe

Country

united states

City

los angeles

Industry

market research

Skill

customer insight, focus groups, quantitative research, market research, advertising research, qualitative research, ethnography, segmentation, marketing research, consumer behaviour, competitive intelligence, analytics, brand equity, marketing strategy

Experience

hall & partners

account director

hall & partners

2006-6 - 2010-5 · 4 yrs
look-look, inc.

research director

look-look, inc.

2002-8 - 2006-5 · 3 yrs 10 mos
mccann erickson

account planner

mccann erickson

1999-8 - 2002-8 · 3 yrs 1 mo
talk shoppe

founding partner

talk shoppe

2010-6 - Present · 16 yrs 4 mos

Talk Shoppe is a burgeoning research boutique that specializes in the art of conversation. We engage in dialogue with consumers just as we would our friends and family; with warmth, respect, and a genuine interest in who they are and what they have to say. We don't have a "one size fits all" solution. Rather, we design and facilitate a conversation around specific project objectives. We have extensive experience in a broad range of methodologies (focus groups, creative workshops, man-on-the street interviews, ethnographies, online bulletin boards, focus groups, online surveys, etc.) across a multitude of disciplines (Tracking, Target Profiling, Segmentation, Advertising/Creative Development, Strategic/Positioning Research, Brand Elasticity, New Product Development, Shopper Insights, A&U).Our final deliverable is equally as important to us as the in-going methodology. We value interpretation over reportage and will share "what they mean" rather than "what they say."

Education

arizona state university

arizona state university

1995-1 - 1999-1 · 4 yrs 1 mo

liana morgado's Contact Information

Email

******@***.com

Phone

(**) *** ****

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