Lia Marcos
SVP Human Resources - APAC @ IntouchCX
About
As a Regional Human Resources Head with a legal background and over 20 years of regional experience, I bring a strong track record of leading HR transformation and business-aligned people strategy across Asia Pacific and Africa. I have successfully managed end-to-end HR delivery for complex, high-growth organizations operating in the Philippines, India, Malaysia, China, Australia, and Egypt—supporting up to 22,000 employees in multi-vertical, 24/7 operations. My expertise spans employee relations, labor and regulatory compliance, talent acquisition, HR technology, and organizational development, with a focus on building agile, high-performing HR functions that scale with the business. Throughout my career, I’ve led multiple post-acquisition integrations, HR digitalization projects (ATS/HCM), and market entry builds—establishing both operational foundations and culture frameworks from the ground up. I partner directly with C-level leadership and global stakeholders to craft HR strategies that drive growth, retention, and cultural alignment, while maintaining legal rigor and regional adaptability. Distinctive edge: Im a legally trained HR leader who bridges business compliance with people strategy, enabling growth that is both legally sound and commercially agile. Recognized as one of Asia’s Most Inspiring Executives (ACES Awards 2021) and Bridge Top 100 Talent Leaders (2024). A wide reader and enjoy traveling, I am naturally curious and find a lot of joy in meeting and making new connections (a.k.a sharing a laugh or two) with different people. I like to stay creative and often have one or two projects running - whether its learning a new art form or skill these type of projects keep me happy and engaged.
Philippines
Metro Manila
Outsourcing/Offshoring
Regional hr, HR Strategy, Human Resources (HR), BPO, Call Center, Employee Engagement, Talent Acquisition, Performance Management, Employee Relations, Call Centers, Human Resources, Personnel Management, Recruiting, Screening, Team Management, Workforce Planning, Talent Management, Technical Recruiting, Deferred Compensation, HRIS
Experience

SVP Human Resources - APAC
Metro Manila
Provided strategic leadership for HR and Talent Acquisition functions for the Philippines, India, Malaysia and Egypt with 16,000 employees . Reported directly to the CPO and worked closely with Global COO. Directed HR service delivery across the two regions and ensured that global policies, practices, systems and initiatives were implemented. ☑️ Drove post acquisition HR integration for two companies in Hyderabad and Bangalore, harmonizing policies and systems to align with global standards for HR, Talent Acquisition, and Employer Branding. Collaborated with external counsel, internal stakeholders, and global HR teams to ensure seamless transitions in policies, processes, and tools, while implementing retention strategies. These changes resulted in growth from 2000 to 4000 HC within 2 years. ☑️ Launched attrition initiative for APAC that helped each country pinpoint leading causes for attrition down to the account level. This resulted in substantial decrease in attrition for India and the Philippines cutting attrition by half. ☑️ Managed the implementation of ATS and HCM systems. The new ATS automated the recruitment processes for better tracking, efficiency and reporting on a country and regional scale. This resulted in the increase of hiring closure rates while also ensuring 100% audit readiness and data security for employee data. ☑️Spearheaded entry into Malaysia and Egypt. Led HR and recruitment efforts , designing market entry strategy for recruitment and authored employee relations policies / processes tailored to local legal and regulatory frameworks. These two green field locations added to the delivery centers and allowed for cost competitive locations for language talents for Asian and European / Middle Eastern Language Support. Within a 2 year period Malaysia grew to 100 headcount and Egypt grew to 900 heads.

Vice President Human Resources Regional APAC
Sykes
Philippines
Held overall accountability for HR, Talent Acquisition and Branding and Communications for the Philippines, China, India, and Australia, managing 22,000 employees and reporting to the CHRO with a dotted line to the COO. Leading a team of 160 professionals. This included all facets of HR such as talent acquisition, compensations and benefits, HR infrastructure, HRBP, Organizational Development and Employer Branding and Communications. ☑️ Engineered Human Resource strategies, plans, and policies to meet business objectives, acting as the primary liaison for operations business heads in APAC, as well as global teams and counterparts, emphasizing consistent collaboration within each country's legal and compliance framework. ☑️ Designed annual and long-term HR plans and budgetary forecasts aligned with the company's overarching business goals and strategic plans. ☑️ Managed compensation and benefits plans in the region to ensure market competitive plans to position the company as an employer of choice. ☑️ Managed APAC HR efforts to address pandemic challenges. Implemented policies /processes related to work from home and work on site efforts in accordance with changing government regulations. Strategized communication plan on the pandemic response. Built a program to provide vaccines for all employees. Due to these efforts the company maintained operations during this period with minimal revenue loss, no regulatory violations while maintaining safety and wellbeing of employees.

Senior Director, Human Resources APAC
Philippines
Oversaw HR, Talent Acquisition and Branding and Communications for the Philippines, China, India, and Australia, with a workforce of 22,000, reporting to the CHRO and a dotted line into the COO. Total team of 160 members. Directly reported into the CHRO with a dotted line to the COO for APAC. ☑️ Implemented full integration of policies, processes and systems in Australia and India. Worked with management and leadership team to communicate changes and bring the SYKES brand and culture to these two geographies. This resulted in successful growth of Australia from 300 - to 650 employees with three locations and in the growth in India from 150 employees to a total of 3000 employees. ☑️ Promoted positive employee relations by establishing effective practices centered around the employee experience through various projects: (a) Devised a mobile application to facilitate real-time communication and information dissemination (b) Developed HR chatbots and RPA to enhance the efficiency of basic HR services and information delivery, alongside digital onboarding and off boarding initiatives for an improved employee experience. (c) In 2017, executed the implementation of a new Human Capital Management system for 16,000 employees in the Philippines ☑️Identified organizational development needs and pioneered change strategies to facilitate the achievement of business objectives. (a) Established a succession management program in the Philippines (targeted at officer roles and above), which was replicated across APAC. More than 100 + leaders went through these programs and later were promoted to various positions in the company. (b) Initiated a leader-led training forum in the Philippines that was later adopted by the corporate HR team for a global audience.

Director - Site HR
Sykes
Philippines
Led overall strategy for the Site HR Function for the entire Philippines, providing employee relations support, HRBP services and on ground HR services support for 16,000 employees. Directly reported into the regional VP for HR and had a team of 35 employees. This role was created post acquisition and involved the completion of the integration of the two companies and reorganization of Site HR teams. Strategized roll out plan of the harmonized policies for the Philippines. Led efforts to create One SYKES culture in all the centers to ensure employees were absorbed into the SYKES community.

Site HR - Senior Manager
Sykes
Headed the Site HR teams for Manila South composed of two centers in Makati with 4000 employees. Provided overall guidance to Site HR for employee relations disciplinary and performance managed cases, rolled out strategies from regional and global HR leadership. Directly reported into the Senior Director for HR APAC. Provided guidance to the leadership team on employee issues and created various policies as required by business operations and legal / regulatory requirements.

Senior Corporate HR Officer
Philam Life
Philippines
Provided legal support to the HR team and reported into the SVP for HR. Revised the Company Personnel policy manual to unify organizational HR practices. Created new personnel policies, HR process documents, contacts and project proposals to modernize HR documentation and compliance. Participated in the Management Employee Council assisting in the resolution of various employee relations matters including disciplinary actions.

Lawyer
Quasha Ancheta Pena and Nolasco Law Office
Philippines
As a legal associate specialized in labor and employment while also participating in other practice groups such as corporate law and litigation. ☑️ Participated in structuring the internal dispute resolution mechanisms for various companies, enhancing operational efficiency. ☑️ Prepared various employee policies , handbooks and documents as required by clients. ☑️ Handled corporate restructuring and legal due diligence for multinational companies, including the establishment and dissolution of corporations and subsidiaries, as well as mergers and acquisitions, involving reorganizing HR and personnel structures. ☑️ Handled labor cases before quasi-judicial agencies including the National Labor Relations Commission and Department of Labor and Employment.
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