Laurie R. Harthan

Oversaw the delivery of 40+ digital experiences across 12 product categories, coordinating 25+ stakeholders and cross-functional teams to launch 12 celebrity-backed product campaigns and 6 seasonal marketing initiatives on accelerated timelines.

Led global product and packaging programs for major licensed brands across Marvel, Disney, and Dungeons & Dragons. Drove cross-functional alignment, workflow optimization, and data-driven reporting to deliver 80+ packaging launches annually with 85%+ on-time delivery in a highly matrixed CPG environment. Key Achievements ➤ Accelerated Black Panther development cycle by 10+ weeks (52 → 42), supporting a $60M–$100M licensed revenue year. ➤ Lifted Dungeons & Dragons OTD from ~25% to 80% by stabilizing an at-risk portfolio and closing workflow gaps. ➤ Cut innovation-to-development timelines from 12 months to 16 weeks through milestone-driven planning. ➤ Increased YoY product turnover 5% by shifting testing earlier and preventing late-stage QA delays. ➤ Delivered 65+ global Marvel packaging launches annually with millions in incremental revenue.

Oversaw brand, design, and packaging execution for 7+ global Disney, DreamWorks, and Marvel blockbuster releases. Built creative approval systems, accelerated project cycles, and aligned international teams to deliver contract-compliant, market-ready packaging under tight deadlines. Key Achievements ➤ Preserved $10M+ by cutting Avengers packaging cycles from 52 to 42 weeks and securing on-time launch. ➤ Delivered a 12-week Disney/DreamWorks launch by rapidly building PM structure and managing a 10-person team. ➤ Built a 7-stage Brand Creative approval process, reducing timelines 25% and achieving 90%+ OTD across 80 global projects. ➤ Reduced costs ~25% and improved productivity for 35 designers by restoring workflow visibility and real-time reporting. ➤ Trained 50+ peers across marketing, design, packaging, and PM on inputs, reviews, and outputs.

Oversaw end-to-end creative and packaging workflow for seasonal consumer products, coordinating a cross-functional team and building the company’s first structured PM process. Key Achievements ➤ Developed and standardized the company’s first end-to-end creative PM process across creative, packaging, and licensing. ➤ Delivered 25–30 CPG packaging launches annually with 100% on-time, on-budget performance. ➤ Led a 6-person team through reviews, approvals, and launch planning tied directly to revenue goals.

Led global packaging programs for Braun, Vicks, and Honeywell, managing cross-functional workflows across U.S. and Swiss teams. Coordinated localization, approvals, and production for multi-market international launches. Key Achievements ➤ Delivered 3 major Braun product launches 100% on time and under budget through rigorous PM oversight. ➤ Established end-to-end packaging processes still used by cross-functional teams. ➤ Led hybrid U.S./Swiss workflows for a 20-member international team, adapting communication across languages and cultures.

Oversaw end-to-end production workflows across print and digital channels—driving cross-functional coordination, on-time delivery, and brand-accurate execution for monthly consumer publications. Key Achievements ➤ Directed monthly print + digital production cycles, ensuring {100% on-time delivery}, brand accuracy, and error-free pagination across Bridal, Home & Garden, and supplemental lines. ➤ Managed schedules, ad trafficking, and timeline dependencies for campaigns, strengthening cross-functional alignment and improving revenue fulfillment by 85%. ➤ Produced multi-channel creative assets—including advertorials and online advertising—enhancing workflow efficiency, and supporting 50+ advertiser partnerships

Coordinated research production workflows from draft through publication—aligning analysts and production teams, resolving content issues, and ensuring consistent, high-quality release across digital platforms. ➤Streamlined workflow between research analysts and production teams, improving cross-functional coordination and driving {80% on-time publication} with fewer bottlenecks. ➤Published online research and event content with {100% accuracy}, standardizing upload processes and supporting monthly releases across the corporate site. ➤Resolved post-publication issues, strengthening quality control and enhancing user experience across digital research assets.