Lexy Y.

Lead strategy, operations, and cross-functional teams (Tech, Data, Commercial,Innovation, Global & Local Account Services) across APAC and global markets, with full ownership of growth strategy, operating model design, and P&L. Partner with global client executives (Nestle, Coca-Cola, L’Oréal and etc) and internal leadership to drive business growth, deliver client cost reduction savings & achieve ROI improvements of 2x. Led digital transformation initiatives, building end-to-end digital systems including Power BI dashboards, AI-enabled analytics, e-catalogue, automated monthly reporting, and sustainability tracking tools, achieving 100% digital reporting, enhanced e-catalogue efficiency, and measurable sustainability and cost savings.

Led multiple teams across Asia, driving strategic growth, new business and operational execution. Realized 3x business growth and leveraging pipeline optimization to spike monthly growth by up to 266%. .

Oversaw business growth initiatives for FMCG, retail, and finance clients in Greater China and Korea as business partner. Built and led an IT team of over 100 professionals to develop a real-time data management platform, while partnered with a top 10 logistics company in China for seamless integration and operational efficiency.

Promoted from China Strategic Business Development Director to Asia Strategic Business Development Director following strong regional performance and 3.9x business growth, expanding scope across Greater China and Asia. Led strategic business development and cross-functional deal execution across regional and global accounts, partnering closely with senior stakeholders across Commercial, Technology, Finance, Legal, and Operations to design and deliver complex, multi-market solutions. Worked with global enterprise clients including HSBC, UNIQLO, JPMorgan, Richemont, L’Oréal, and Nestlé, with a strong track record in aligning stakeholders, structuring commercial models, and driving large-scale business outcomes across markets.

Promoted from China Strategic Business Development Director to Asia Strategic Business Development Director following strong regional performance and 3.9x business growth, expanding scope across Greater China and Asia. Led strategic business development and cross-functional deal execution across regional and global accounts, partnering closely with senior stakeholders across Commercial, Technology, Finance, Legal, and Operations to design and deliver complex, multi-market solutions. Worked with global enterprise clients including HSBC, UNIQLO, JPMorgan, Richemont, L’Oréal, and Nestlé, with a strong track record in aligning stakeholders, structuring commercial models, and driving large-scale business outcomes across markets.

Omnicom Group | CPM Group (including Cosine, TRO) Promoted from Tactical Commercial Director to Vice President of Business Development, leading commercial strategy, revenue growth, and market expansion initiatives across China within the Omnicom network of agencies. Worked closely with Greater China CEO and APAC leadership to define go-to-market strategy, drive new business growth, and optimize commercial and procurement models across key enterprise client accounts. Recognized as a senior leader within the Omnicom China ecosystem, responsible for cross-functional alignment across sales, marketing, operations, and delivery teams to support integrated client solutions and business performance. Led strategic engagements across Retail, FMCG, Technology, and Financial Services sectors, supporting large-scale pitches, commercial negotiations, and multi-market growth initiatives, including participation in high-value global account discussions (e.g., Unilever).

I successfully led a team focused on strategic commercial management, enhancing operational efficiency and profitability. • Managed key multinational accounts, driving growth opportunities with major brands like Unilever and BMW. • Developed comprehensive pricing structures that aligned with market insights and company goals. • Collaborated with consulting firms to inform decision-making through detailed market research on company level

WGSN is the biggest online forecast company offering creative trend, fashion consultant/advisory & date services for retail, Fashion, Auto and mobile sectors. Achieved 300%+ sales value (average rate: 82%) and 111% account volume; Exceed twice of assigned target; My accounts includes: Huawei, Walmart, Adidas, Disney, Index group, Balmain etc and auto clients.

- Managed cross-border FX, B2B international transactions, and securities operations within China Construction Bank, operating in a global-scale financial environment with total bank operating income exceeding ~USD $39B - Executed and monitored international payments, ensuring compliance with regulatory requirements and risk management frameworks - Liaised with global corporate clients and local regulatory authorities to streamline transaction processes and support international business expansion - Optimized global cash management and foreign exchange strategies, delivering measurable efficiency gains and transaction accuracy - Acted as liaison for confidential projects and volunteer initiatives with local government, strengthening stakeholder relationships and supporting community engagement

Advanced strategic leadership executive programs in AI and IOT. Artificial Intelligent applications, Business strategy, machine learning, data analysis, NPL, Chat box, Robotics.... digital mastery, internet of things, leadership, management