Lewis Miller

Sales And Project Director @ ESS Group Thailand

About

I am a senior operations leader with a strong commercial mindset and a clear approach to running complex, international functions. My strength lies in taking full ownership of performance, setting firm direction and ensuring every part of the business operates with clarity and purpose. I bring structure, pace and discipline to fast moving environments while keeping teams aligned on growth targets and service standards. My background covers operational control, market development, marketing strategy and the use of AI to improve accuracy and efficiency across the organisation. I have a practical style that blends strategic thinking with direct involvement in the work that matters. This allows me to guide teams, manage large programmes and build systems that support long term expansion. I focus on creating operations that are commercially strong, well organised and able to scale across diverse regions. I work closely with leadership to improve margins, strengthen market presence and deliver steady, reliable growth. My approach is grounded, clear and results focused, with an emphasis on strong relationships, clean processes and operational excellence.

Country

Thailand

City

Pattaya

Industry

Real Estate

Skill

Property Law, Real Estate, Director level, Commercial Operation, Data Analysis, Commercial Management, Outbound Sales, Outbound Strategy, Logistics & Transport, Business-to-Business (B2B), Strategic Business Development, New Business Development, BDM, Digital Strategy, Display Advertising, Sales Management, Sales Operations, Strategic Consulting, Artificial Intelligence (AI), Business Strategy

Experience

Sales And Project Director

ESS Group Thailand

2024-2 - Present · 2 yrs 8 mos

Pattaya, Chon Buri, Thailand

As Director of Sales, Marketing and Projects, I lead sales, client engagement, and project management for our luxury villa and condominium developments in Pattaya, Jomtien, and Koh Chang. My role combines revenue growth with project oversight, ensuring that each development is positioned correctly in the market and delivered in line with buyer expectations. I focus on building trusted relationships with international investors, property buyers, and local partners while driving commercial performance across multiple high value real estate projects. I also lead marketing growth across all Zensiri brand projects in Thailand including our holiday rentals. Key responsibilities: • Oversee end to end sales operations for villas and condominiums, from initial enquiry through to contract signing, project milestones, and after sales support • Manage and coordinate project related activities from a sales and commercial perspective, working closely with development and construction teams to ensure smooth delivery • Develop and execute tailored sales strategies for international markets, with a focus on Europe and Asia • Manage pricing structures, ROI and leaseback programmes, and financing options to align with investor and buyer requirements • Collaborate with legal teams to ensure all sales and project structures comply with Thai property laws, foreign ownership quotas, and company or leasehold arrangements • Lead marketing growth initiatives across all Zensiri projects in Thailand, ensuring consistent positioning and messaging • Create and oversee sales materials, presentations, and marketing assets to support lead generation and project launches • Host client visits, property tours, and investment briefings in Thailand and remotely • Act as a key link between sales, marketing, development, and construction teams to ensure project delivery aligns with commercial objectives and customer expectations