Aneta Lewandowska

Ambassador program management: comprehensive oversight of all activities within the brand ambassador program. Content production: developing and executing content plans, managing budgets, ensuring timely delivery. Content execution: coordinating the creation and delivery of materials by ambassadors and partners, maintaining alignment with brand goals and timelines. Content publishing and media oversight: supervising the publishing process and ensuring the quality and consistency of content across all communication channels (Facebook, Instagram, YouTube, TikTok, website). Product launches and internal/external communication coordination: planning and executing communication strategies for product launches, including preparing and implementing go-to-market strategies. Promotion planning for new products: designing and coordinating promotional campaigns supporting product launches in collaboration with the sales and trade marketing teams; preparing marketing materials such as press releases and supporting content. Collaboration with the export department: providing dedicated marketing support for individual foreign markets by creating tailored solutions and campaigns. Crisis communication and PR management: leading global internal and external communication processes related to the company’s bankruptcy filing; ensuring transparent messaging, consistent communication, and effective reputation management in a crisis situation.

Organization of industry meetings and conferences. Coordination of corporate and industry events, including team-building events for over 300 participants. Collaboration with marketing agencies on promotional and brand projects. Participation in the preparation and management of industry trade fairs. Creating marketing content (copywriting) and promotional materials. Implementation of trade marketing and marketing communication activities. Planning and executing online advertising campaigns and integrated marketing initiatives. Supporting B2B marketing activities.

Developing and implementing content marketing strategies. Creating and managing content for websites and blogs. Executing email marketing campaigns (preparing newsletters and monitoring their performance). Managing and administering social media profiles (Facebook, LinkedIn). Developing and implementing branding and product tools (graphic and video materials). Preparing materials for internal and external communication. Analyzing and optimizing the effectiveness of marketing activities. Collaborating with advertising agencies and external partners. Cooperating with sales departments to acquire references.

Coordinator of the “Manifest Klimatyczny” Project and Ambassador of the “Wszystko w Twoich Rękach” Campaign Managing content (text, graphics, video) on the Manifest Klimatyczny profiles across social media (Facebook, LinkedIn) and the website. Developing and implementing content marketing strategies. Acquiring new entries and managing content within the Retention Map project. Growing the online community - achieved over 25,000 followers on the “Wszystko w Twoich Rękach” Facebook profile.

Developing and implementing trade marketing strategies for existing distribution and sales channels (B2B). Preparing trade marketing activity plans for individual brands. Executing omnichannel lead generation campaigns (including content marketing and native advertising). Creating and optimizing websites and landing pages. Collaborating with regional sales teams – preparing offers, presentations, promotional items, and POS materials. Organizing events for key clients – from concept development to full coordination of execution.

Handling payments and operating payment terminals. Ensuring smooth and professional service for event participants. Maintaining a positive image of the event organizer. Providing guidance and necessary information to festival attendees regarding the event organization.

Supporting the department in ongoing development projects. Monitoring project schedules and assisting in progress reporting. Coordinating cross-team activities within the PMO. Preparing project documentation and materials to support decision-making processes.

Specialization: Work Environment Engineering