Levi Poulter

Oversee visual merchandising, window design, and brand presentation for 8 Ralph Lauren stores across Florida, Charlotte, and the DC Metro area. Ensure a seamless and elevated customer experience by implementing innovative visual strategies that align with the brand’s luxury image. Key achievements: • Creative Leadership: Lead the conceptualization and execution of seasonal and evergreen window displays, blending global brand strategies with regional market insights. • Collaborative Execution: Partner with local vendors and cross-functional teams to create compelling visual stories, driving foot traffic and in-store engagement. • Operational Excellence: Manage the coordination and rollout of window installations across multiple locations, ensuring timely delivery and consistency. • Data-Driven Adjustments: Monitor the effectiveness of visual displays through customer feedback and sales performance, optimizing designs to enhance impact. In this role, I combine creative vision, operational expertise, and a customer-centric approach to uphold Ralph Lauren’s luxury standards and strengthen its presence in key markets.

Led the visual merchandising and store design strategy for 71 Ralph Lauren outlet stores across Europe, ensuring brand consistency and elevated customer experiences. Directed the execution of over 300 window displays quarterly, adapting global concepts to resonate with regional markets. Key achievements: • Team Leadership: Managed a cross-functional team, including 5 country leads and a London-based core team, overseeing operations across 11 countries. • New Store Openings: Spearheaded visual design and planning for flagship store launches, ensuring world-class brand representation. • Major Projects: Delivered the $1.8M CAR project, which included flagship store refreshes, evergreen window rollouts, flagships elevation project and global mannequin standardization. • Training & Development: Designed and implemented training programs for visual merchandising teams to ensure alignment with brand aesthetics and merchandising standards. This role demanded a combination of strategic leadership, creativity, and operational excellence to strengthen Ralph Lauren’s brand presence across diverse markets.

Oversaw visual merchandising, store design, and product rotations for 35 full-price luxury, Polo, and Kids stores across four territories in Emerging Markets. Led a London-based team while collaborating with local teams in 18 countries and 22 cities to ensure brand consistency and exceptional customer experiences. Key achievements: • Cross-Market Leadership: Managed relationships with 12 third-party partner companies, ensuring seamless execution of Ralph Lauren’s global brand standards. • Product Strategy: Directed 184 product rotations annually in collaboration with buying teams, tailoring merchandising strategies to regional consumer preferences. • Training Initiatives: Developed bilingual training materials and conducted them in Spanish and English.

Directed visual merchandising and interior displays for seven Ralph Lauren stores in the UK, including the iconic London flagship. Ensured consistent execution of the brand’s luxury aesthetic across all locations, delivering exceptional in-store experiences. Key achievements: • Store Oversight: Managed interior displays for 2 children’s stores and 5 adult stores, driving visual storytelling and aligning with seasonal and brand strategies. • Flagship Excellence: Elevated the visual standards of the London flagship, setting benchmarks for other stores in the region. • Collaboration: Worked closely with cross-functional teams, including store managers and merchandising leads, to optimize product presentation and maximize customer engagement. • Operational Leadership: Ensured timely implementation of visual changes, marketing initiatives and events, and store updates across all locations under tight deadlines. This role solidified my expertise in managing multi-store operations, refining brand storytelling, and delivering impactful visual merchandising solutions.

Install new collections across 5 stores. Responsible for executing displays, propping, mannequins and florals arrangements along with daily store maintenance.

Install and maintain new collections across 4 stores. Responsible for executing displays, propping, mannequins and florals arrangements.