Leticia Vendrami

- Act as brand guardian for Copo Americano, Marinex, and Nadir, ensuring consistency of brand identity and strengthening branding across campaigns and both digital and print materials. - Led the rebranding project for Nadir in partnership with FutureBrand, overseeing brand architecture restructuring, internal communications (endomarketing), and the renewal of packaging and digital materials, successfully repositioning the brand in the market and enhancing its relevance. - Full management of digital and print materials, from concept and briefing to photo and video production, vendor selection, cost negotiation, and budget control. - Coordinated external agencies, ensuring timely and budget-compliant deliveries. - Created and implemented a corporate image library with photos, stills, logos, and catalogs, optimizing access for employees and clients and strengthening sales support. - Developed the Coca-Cola Pride product line, generating +20% growth in e-commerce sales and fostering internal discussions on diversity and inclusion. - Organized and redesigned the sales convention, implementing team-building activities, integration dynamics, and product presentations, increasing engagement without impacting the budget. - Coordinated national and international trade fairs in the home goods sector, including contract negotiations, 400m² stand design, logistics of material shipments, and visual communication, ensuring efficient execution in partnership with event agencies. - Provided strategic support to Trade, Commercial, and Product Management teams, integrating communication and marketing actions with business objectives.

- Desenvolvimento e produção de materiais digitais e impressos, incluindo catálogos, broadsides e layouts de embalagens, otimizados para diferentes plataformas e públicos. - Planejamento e execução do plano anual de comunicação, incluindo lançamentos de produtos, estratégias de posicionamento e desenvolvimento de briefings. - Acompanhamento de fotos e vídeos para campanhas, catálogos, e-commerce e redes sociais. - Gestão das linhas de produtos licenciados Disney e Coca-Cola, incluindo comunicação de produto e materiais promocionais.

- Transformed generic products into high-value licensed items by selecting strategic franchises and leveraging the best execution methods, boosting sales performance and increasing market visibility for the client. - Provided art direction and development of licensed products and packaging for major global brands such as Disney, Marvel, Mattel, Ford, and Universal, managing all stages of creation, artwork approval, style guide definition, branding materials, and packaging. - Managed the development pipeline in the licensing market, leading the creative team, setting priorities, and allocating resources according to projects and strategic demands, ensuring deadlines, quality, and innovation. - Prospected and maintained relationships with national and international clients and suppliers, including contract negotiations, strategic alignment, and end-to-end management of branding and product projects.

- Led the development and expansion of the internal communication product portfolio, ensuring quality control and safety, resulting in a 60% increase in revenue and expansion of the most profitable client base in the industrial segment. - Planned and managed purchase and production schedules, directing the creative team’s activities and monitoring deliverables to ensure quality, deadlines, and operational efficiency. - Managed relationships with clients and suppliers, including new business prospecting, negotiations, and strategic project alignment. - Oversaw the team, ensuring proper resource allocation, motivation, and consistent delivery of results. - Served key clients, including Karmann Ghia, Weg, Delphi, and Hyundai.