Letícia Vanzetto

Sr. Marketing Manager @ Dow

About

Professional with a demonstrated history of working in the areas of Sales, Customer success, Strategic Account Management, Marketing, New business development, Sustainability and Innovation. With a result-driven and collaborative profile, I am a professional who values respect for people, inclusion and diversity.

Country

Brazil

City

São Paulo

Industry

Chemicals

Skill

Strategic Thinking, Cross-functional Team Leadership, Stakeholder Management, Change Management, Métricas financeiras, Marketing por e-mail, Articulação, Analítica, Emotional Intelligence, Social Intelligence, Interpersonal Skills, Pesquisa de mercado, Orçamento, Merchandising, Marketing estratégico, Novas oportunidades de negócios, Campanhas publicitárias, Posicionamento de mercado, Lançamento de produtos, Dados de mercado

Experience

Sr. Marketing Manager

Dow

2025-8 - Present · 1 yr 2 mos

São Paulo, São Paulo, Brazil

Senior marketing leadership role responsible for driving marketing strategy and execution across the rigid packaging segments in Latin America. A marketing leader that drives alignment between long-term strategic goals and short-term business priorities. Acts as a regional reference in innovation, sustainability, and market development, while mentoring teams and driving global initiatives. Strong focus on cross-functional collaboration, customer-centricity, and delivering impactful results.

Marketing Manager | Market Development Manager

Dow

2021-10 - 2025-8 · 3 yrs 11 mos

São Paulo, Brazil

- Align sales and marketing on agreed objectives, implementing market strategies aligned with development plans in Brazil; - Identify new products, market opportunities and business prospects; - Evaluate perceived value of existing brands and products in the marketplace; - Work to drive value chain relationships and other levels to ensure successful implementation of new technologies/projects/products.

Account Manager

Dow

2020-6 - 2022-2 · 1 yr 9 mos

São Paulo, SP, Brazil

Responsible for managing medium to large accounts (direct and channel) with the key objective to maintain and grow in alignment to the sales/marketing plan. - Manages account portfolio, prepares and implements account plans; - Leads and coordinates customer relationships; - Develops and executes sales/marketing plan, delivering the volume and value; - Collects and utilizes market intelligence to shape sales/marketing plan; - Leads/conducts negotiations B2B; - Collaborates with other function(s) stakeholders to deliver improving CX result; - Uses CRM, DSR, CMT, Smart Pricing at “expert” level; - Delivers growth, including cross business opportunities. Main markets: Mobility and Cosmetics.

Senior Sales Specialist

Dow

2018-6 - 2020-6 · 2 yrs 1 mo

São Paulo, São Paulo, Brazil

Packaging and Specialty Plastics - Responsible for full sales cycle: from opportunity identification through sales close.

Customer Service Representative

Dow

2016-11 - 2018-6 · 1 yr 8 mos

São Paulo Area, Brazil

Business-aligned position at Dow Packaging and Specialty Plastics Business, supporting customer needs as well as commercial and business strategies by increasing customer intimacy, exceeding customer expectations and optimizing the ease of doing business through the effective use of the order receipt and handling.

Intern - Jump to the Future Program

Dow

2016-1 - 2016-11 · 11 mos

São Paulo Area, Brazil

Worked in the Order to Cash structure for Automotive and Polyurethanes businesses, supporting Customer Service Representative team's needs and accelerating the implementation of automation tools in the order entry process.