Lestine Pasion

As an Ambassador for Evolv, I passionately represented their brand at competitions and climbing events across Ontario, showcasing and promoting their shoes and clothing through guest appearances at climbing gyms and engaging in social media marketing.

Coaching competitive youth climbers that compete across Canada, I enhance their skills and prepare them for provincial and national events. I also design and set climbing routes, strategically placing holds to challenge and improve performance.

• Assist in developing and executing social media strategies across multiple platforms. • Create, curate, and schedule engaging visual content aligned with brand identity. • Monitor channels, respond to comments, and engage with the online community. • Conduct market research to identify trends and audience insights. • Support marketing campaigns, influencer collaborations, and promotional events. • Track and analyze social media metrics to optimize performance.

-Created social media content, posters, and promotional materials to promote events and the association's brand. -Managed photography, videography, and video editing for impactful visual campaigns. -Contributed creative marketing ideas and strategies for clients, supporting project objectives and enhancing engagement.

Produced engaging video and photo content for an impactful social media presence. I expertly coach competitive rock climbing, Instruct climbers on how to safely use equipment, and manage front desk operations.

I efficiently processed transactions, provided excellent customer service, and maintained a smooth and organized checkout experience for customers.

-Academic Achievement: Dean's List student at George Brown College. -Marketing Courses: Successfully completed Principles of Marketing I and II, Marketing Research, and Integrated Marketing. -General Business Courses: Completed a variety of courses, including Business Concepts, Economics, and Accounting. -Knowledge Gained: Developed a strong understanding of key business concepts, enabling insight into marketing trends, strategy development, and informed business decision-making.