Lesme Hernández

I’m a communications and public relations professional with deep experience shaping the voice and visibility of crypto platforms in Spanish-speaking markets in LATAM and Europe. My expertise lies in building strong brand narratives, cultivating relationships with media and key opinion leaders, and designing regional communication strategies that resonate locally while aligning with global goals. At CoinEx, I led the brand’s communications efforts across Latin America and Spain, positioning the exchange as a trusted player in the ecosystem. I developed and executed PR strategies from the ground up, secured consistent earned media coverage in top-tier outlets, and built educational partnerships with universities to expand the brand’s influence. Now at BingX, I continue this mission by driving brand positioning and public engagement in key growth markets. My work combines storytelling, market knowledge, and strategic execution to ensure each message finds its audience and drives meaningful impact. I’m passionate about financial inclusion, education, and the power of Web3 to create real change. I thrive on bridging global narratives with local relevance, making crypto accessible, understood, and embraced by diverse communities.