Leslie Oddo

● Created and maintained annual project roadmap and staff plan ● Estimated and allocated budget for projects for Shingrix US ($8MM) ● Ensured implementation of all Razorfish Health standard operating procedures ● Account: Shingrix US

● Operations and Project Management lead for Global and US GlaxoSmithKline Vaccines DTC Portfolio ($14MM) ● Assess and implement new global ways of working to increase efficiency, clear communication, and foster a collaborative environment ● Secured $1MM+ in incremental funds over FY 2024 ● Co-lead global pricing structure exercise to for financial efficiencies and reduce scope negotiation time with GSK ● Received 2023 End of Year Award for outstanding employee ● Accounts: GlaxoSmithKline Vaccines DTC: Shingrix, Rotarix, Bexero, Boostrix, Synflorix, Twinrix

● Led and executed agency’s largest consumer 360 launch campaign for MilkPEP more than tripling initial goal ● Identified areas of opportunity and growth by assessing clients’ needs and offering strategic solutions ● Account: MilkPEP

• Identified and created efficiencies within the account to generate profit • Lead inter-agency 360 campaigns: timeline creation and management, staffing and budget management • Own staff plan and scope of work creation and negotiation ($5MM+) • Priced and negotiated a tiered menu pricing structure with client procurement team • Identify areas of opportunity and growth within each brand and line of business • Participate in global Groupe-wide new business RFI and RFP processes • Accounts: Citi, Nestle (California Pizza Kitchen, Carnation, Coffee Mate, DiGiorno, Hot Pockets, natural bliss), Planet Fitness, Red Lobster

• Developed and implemented executional strategies for Verizon Fios CRM and Prospect email and direct mail campaigns • Executed creative and digital eCommerce efforts for Bloomin’ Brands (banners, push notifications, site redesign) • Created scopes of work ($1.5MM-23MM) • Maintained ~60% profitability month over month • Restructured and guided processes and best practices • Advocated for the creative process and managed the internal team’s workflow • Accounts included: Bloomin’ Brands (Outback Steakhouse, Bonefish Grill, Carrabba’s Italian Grill), Verizon Fios

• Led microsite builds, weekly B2B eNewsletters, B2C banner ads and social media marketing campaigns • Owned headcount and operating budget • Created original graphics and cinemagraphs for weekly social posts • Directed and produced monthly photo shoots for Kikkoman products and key visuals • Member of the “New York Transformation Committee,” a group formed to re-think the way we work • Accounts managed: Kikkoman, Mastercard, Omnicom

• Restructured department to run effectively and efficiently, resulted in top performing group for seven consecutive months • Identified efficiencies and redundancies in workflow to increase volume of projects produced and maximize profit • Produced video shoots: branded content, influencer series, B-Roll packages, animations, sizzle reels, documentaries • Managed and oversaw all aspects of 25+ concurrent video projects’ lifecycle across all Ketchum practices, globally • Liaised with Ketchum Global Leaders to develop and produce new business offerings for clients • Developed and managed Scopes of Work (up to $500K) • Scheduled all post production logistics: schedule creation, staffing, hired freelance staff as needed • Accounts managed: American Egg Board, Braun, Chase, General Mills, Libby’s, National Cattlemen’s Beef Association, Oil of Olay, Reese’s, Tropicana, Ulta, Wendy’s

CEO & Founder of a production company specializing in Script Supervision, Costume Coordination, and Production Management for TV shows, live specials and events • Led cross-functional production teams of 3-10 people to act as information hub for each production • Managed and hired teams consisting of Coordinators and Assistants for Script and Costume Department • Increased profit by 300% in first three years of operation • Clients included: America’s Got Talent, ACLU, BET, HBO, Katie Couric, MTV, NBC, PBS, TED Conferences, VH1

• Pitched and wrote articles focused on Millennial engagement in insurance for weekly newsletter Next-Gen column • Assembled and published e-newsletter for weekly industry-wide global reach • Researched and analyzed demographic information about Millennials’ behavior

• Spearheaded integration post acquisition and creation of division specializing in web based music and audio broadcasts • Led company website rebuild • Designed marketing materials • Created and managed social media accounts

Coursework in Digital Marketing Strategy, Search Engine Marketing & SEO, Social Media Marketing, Mobile Marketing, Content Marketing, Web Analytics & Measurement.