Leslie McCarthy

+ CAT (CT Advocates for Trees) Data-focused health & sustainability professional. + Strategic, collaborative education and communications. Engaged in all levels: ideation (initiation), through dynamic stages to detailed execution plans. + Traditionally-trained sales/marketing specialist with ability range across various media types. + Data-focused approach for growing new directions, interested in digital health technologies. + Coaching support for entrepreneurs, undergraduate students and young professionals.

Created, developed and executed professional water educational panels with team through 361 community platform. 'Shape of Water' November 17, 2020; 'State of Education' December 1, 2020; 'Shape of Water 2' January 12, 2021. Focused on educating, building awareness and creating investment opportunities in water and in education to drive sustainability (program co-moderator, speaker (grassroots advocacy and conservation education speaker), program research and development).

Grey Healthcare Group Summit Grey (interactive marketing division), NY, NY Initiated business development and industry alliances through client outreach. Developed educational presentations targeting groups including publishing firms, industry associations (i.e. AMA, AAFP), and healthcare institutions (MSK). Educated clients on emerging technologies such as 'e-serts' and ‘Hyper CD’ formats, and created/developed research and proposals for client presentations. International Meetings & Science, Inc. (medical education division), Stamford, CT Developed/managed clinical educational content, negotiated and managed medical journal firm relationships and oversaw project activities. Examples of projects: industry analysis by practice metrics, journal search/client recommendations, competitive industry analyses, new business, disease research and diverse areas of content development. Negotiated value-added components, and managed relationships. Example: canvassed clinical journal publications to assemble a flexible database resource utilized across diverse industry clients which highlighted areas such as: primary care, allied health, pharmacy, long-term care, geriatrics/nutrition, cardiology, nutrition, nursing and others. Clients: Pfizer (Celebrex, Bextra); Schering (Asmanex); and Par Rx (Megace), among others.

Moms & Tots, a parenting educational resource Created, developed research, constructed reader database and initiated the production and execution of this two-issue market test. Moms&Tots, an 8-page 4-color parent education newsletter. Established and recruited cross-disciplinary professional Advisory Board leadership and coordinated creative, editorial and business strategy. Content focus: emotional, psychological, nutritional, and safety guides for new parents of toddlers (content focused on toddlers ranging from birth to three years). Identified, researched and solicited category-specific advertisers and managed two employees to attract new advertising revenue and sponsorship.

Director of Marketing (educational division) MRA publishers of - Family Practice Recertification - Cardiology Board Review (clinical journals for MDs) Initiated, developed and managed customized clinical and patient education communications for both pharmaceutical and health-oriented consumer products clients. Managed all aspects of new business annually to deliver average 50-65% profit contribution. Media formats ranged from clinical journal supplements distributed to circulation subscribers, 3-part clinical monographs on topics such as headache/migraine, tiered patient-oriented educational newsletters utilized by national, and regional sales teams, and targeted clinical medical meeting materials. Formats included various media targeting medical and health professionals, their patients, and consumers. Client examples: Unilever (Dove, Lever 2000), Chesebrough-Ponds (Vaseline Research, Intensive Care), General Mills (Pop Secret, Fiber One, Sweet Rewards), 3M, Hoechst Marion Roussel, Abbott Laboratories (Ensure adult nutritionals - part of the Ross Products Division), and Kraft General Foods, among others.

Associate Marketing Manager, Spirits Managed 2% Smirnoff category volume and partnered with promotions agency to create cutting-edge programming both on- and off-premise for 90 and 100 proof vodkas. Established, developed and presented annual strategic marketing plans for National/Regional Sales Meetings and trained liquor wholesale customers in Massachusetts and Connecticut, while also providing leadership and training to international distributors. District Manager, Retail Spirits Sales – Boston, MA Managed training materials, and analyzed location distribution to increase spirits and wine portfolio penetration in retail accounts. Created and executed 'live' on-premise promotional events (ie. 'Jose Cuervo 'Cinco de Mayo,' and 'Smirnoff Makes You a Star!' celebrity look-a-like contests) in various US markets.

Analyzed national product distribution patterns and conducted ‘cash-and-carry’ research report, developed business plan and coordinated marketing resources and support for sales implementation.

Conducted special events marketing research and distribution analysis of business-to-business publications to scope and analyze incremental profitable sponsorship opportunities. Completed report for presentation to management.

Advertising representative for weekly trade B2B tabloid, two annual publications and select targeted direct mail programs.

Managed sales territory of 300 physicians (PCP, OB/GYN, and cardiologists), 100 pharmacies and six area hospitals. Completed advanced and initial corporate sales trainings, mastered clinical details for diverse ethical/OTC products in cardiovascular disease and women's health. Selected for regional sales distinction.

Special events marketing research, with construction of objective survey technique with top-tier national marketers. Analyzed results, and wrote research reporting on role and use of events and how best to optimize for marketing purposes.