Leslie Guido

Marketing Director @ Red Kap, a brand of Workwear Outfitters, LLC

About

Energetic, award-winning Senior Marketing Leader with experience transforming and invigorating brands through authentic storytelling, fame-generating campaigns and omni-channel plans, from strategy to execution. Deploys insightful marketing messages and communications that create differentiation, drive loyalty and deliver measurable results. Collaborates with cross-functional teams and best-in-class partners to craft compelling and personalized content that supports business objectives and brand vision. Known for nurturing, developing and aligning talented teams to consistently achieve defined goals and KPIs. CORE COMPETENCIES: Leadership • Marketing Strategy • Marketing Communications • Integrated Marketing • Project Management • Digital Marketing • Direct Marketing • Strategic Planning • Brand Management • Product Launch • Customer Insights • Market Planning • Product Development • Marketing Research • Market Analysis • Product Marketing • Event Planning & Management • Brand Development • Creative Strategy & Direction • Cross-functional Collaboration • Product Marketing • Multi-channel Marketing • Performance Marketing • Photography • Sales Collateral Development • Social Media Marketing • Trade Show Marketing • Training INDUSTRY SECTORS OF INTEREST: Consumer Products • CPG • Appliances • Food & Beverage • Health & Beauty • Medical Device • Healthcare • SaaS • Cloud-based Solutions • Hospitality • Ecommerce • Retail • Apparel SOFTWARE PROFICIENCIES: Adobe Creative Suite • MS Office 360 • Google Docs

Country

United States

City

Nashville

Industry

Apparel & Fashion

Skill

Return on Investment, Media Marketing, Presentation Skills, Direct Mail, Creative Development, Marketing Management, Advertising, Product Management, Campaign Development, Marketing Analytics, Strategic Thinking, Record Of Success, Creative Ideation, Brand Performance, Merchandise Planning, Cross-Channel Marketing, Key Performance Indicators, Thinking Skills, Resource Allocation, Scanning Electron Microscopy (SEM)

Experience

Marketing Director

Red Kap, a brand of Workwear Outfitters, LLC

2023-1 - Present · 3 yrs 9 mos

United States

Senior Brand Marketing Manager

Red Kap, a brand of Workwear Outfitters, LLC

2019-12 - 2023-1 · 3 yrs 2 mos

Nashville Metropolitan Area

Manage brand/marketing functions & budget. Directs brand management, brand vision and product roadmap, brand strategy and positioning, product launches, PR/media relations, advertising, sales collateral, trade show marketing, B2B and B2C strategies.

Senior Marketing Manager

Red Kap, a brand of Workwear Outfitters, LLC

2016 - 2019 · 3 yrs

Nashville Metropolitan Area

Marketing Manager

Red Kap, a brand of Workwear Outfitters, LLC

2012 - 2016 · 4 yrs

Nashville Metropolitan Area

Creative Services Manager

Workwear (this is not the Workwear Outfitters page)

2007 - 2012 · 5 yrs

Nashville Metropolitan Area

Managed corporate marketing and communications functions; developed advertising campaigns and communication plans for multiple brands; oversaw a seven-member team. Directed creative execution of product launches, advertising, sales collateral and trade show marketing.

Senior Graphic Designer | Communications Specialist

First Horizon Bank

2005 - 2007 · 2 yrs

Memphis Metropolitan Area

Developed and maintained employee communications across multiple platforms. • Developed campaigns for employee communications, including yearly mandatory surveys, benefits enrollment and compliance that increased engagement 7% YoY. • Implemented weekly web and e-blast analytics reports that identified highest-performing content to inform future content planning. Reports helped increase site traffic by 1% and email CTRs increased 2%.