leslie wright

* ● Prepare media plans by researching target audience and recommending media channels for both B2B and B2C audiences, presenting new ideas to the client whenever possible * ● Analyze data and optimize weekly to campaign objectives, driving efficient results for clients and reallocating budgets when necessary * ● Operate 25+ campaigns with budgets ranging from $1K-$3MM * ● Work with cross functional teams (Account Services, Creative, Analytics, etc.) to manage processes

* Developed, placed and monitored online media advertising across a variety of venues * Created media vendor information for organized carrying-out of campaigns * Provided concise, timely and accurate reporting, including monitoring media vendors and creative proof of performance, post-buy and online analytic reports * Collected mechanical specs for creative and uploaded to vendors * Created yearly calendar spreadsheets for all client campaigns * Edited company proposals before they were sent to the client

* ● Developed ideas for websites and managed social media account * ● Assisted clients with their website and marketing needs * ● Drafted news releases and edited all company publications * ● Researched and planned website layouts

* Created a positive image for the restaurant by greeting all customers in a friendly and enthusiastic manner * Put in place an efficient system of seating customers to the appropriate server * Assisted coworkers with various tasks (including clearing tables, bringing out food to customers, etc.) to create a pleasant experience for all patrons * Quickly jumped to resolve any issues that can often occur at a busy restaurant

* ● Prepare media plans by researching target audience and evaluating appropriate media channels * ● Meet financial requirements by monitoring campaign spend and reconciling invoices * ● Prepare contracts by placing and confirming media specifications, preparing price and service calculations and obtaining signatures * ● Evaluate media results by tracking media performance statistics while preparing data reports * ● Update job knowledge by participating in educational opportunities * ● Develop and contribute to day­to­day planning activities and client investments in­market * ● Ensure performance is monitored and optimized to desired objective * ● Contribute to the development of intellectual product for the agency

* Increased pro shop sales by enhancing visibility of consumer goods and point-of-purchase displays * Used Microsoft Publisher to design signage for the pro shop * Proactively helped co-workers during high-traffic times and stressful situations * Efficiently assisted customers in a fast-paced atmosphere

* Successfully planned and executed the Taste of East Lansing event, bringing in more than $3,000 and engaging more than 1,000 members of the community * Developed and maintained relationships between East Lansing residents, students, city officials and MSU staff * Worked with a team of interns to bring people from different backgrounds together

Studied Spanish and Hispanic Culture"]

Studied Advertising and Spanish Activities and Societies: Community Relations Coalition, University Activities Board, Alternative Spring Break