Leslie Santijanna

• Led end-to-end development of products in the clean beauty and ingestible space from concept ideation to first production and beyond. • Developed first brand extension into skincare. • Produced 2-5 year plan and launch calendar, working in collaboration with key stakeholders. • Created and managed timelines outlining key development milestones to maintain the launch schedule. • Researched new technologies/trends in raw materials, conducted competitive brand analysis, and attended trade shows and educational opportunities to consistently provide inspiration and innovation to new product development • Developed and presented new product concepts to key stakeholders • Created compelling product marketing copy to drive consumer interest • Established and maintained dependable and reputable base of manufacturing partners • Developed and executed testing plans according to product safety, regulatory, and marketing needs. • Performed cost analysis as well as created and tracked department budget to ensure product launches were at or under cost. • Demonstrated effective leadership and managed a direct report and led through goal setting, training, and performance reviews. • Supported multiple cross functional teams during times of flux/change within the company.

• Create new product concepts through vendor relations, trade shows and competitive trends and place on a pipeline calendar based on brand strategy • Develop initial product development brief and manage communication with R&D and Manufacturing to properly instruct on formula development while meeting critical project deadlines • Approve pre-bulk for manufacturing and coordinate testing to meet product claims, performance and safety • Manage interaction with cross-functional teams (creative design, operations, quality, regulatory, brand and packaging) • Write compelling marketing and packaging copy for new products and create information sheets for client and retailer presentations • Represent our brands at PR events by providing in depth product information to publications, bloggers, makeup artists and other social influencers

• Provide personalized customer service by building collaborative and trusted partnerships, understanding key value drivers and helping identify solutions • Connect client with their cross functional departments including Product Development, Research and Development, Marketing, Regulatory and Purchasing to achieve their critical path • Create and present technical marketing information based on customers’ needs for active ingredients and plant extracts for skin care, hair care and color cosmetic projects • Deepen my understanding of raw material functionality and skin physiology • Manage effective sales planning and decisions through accurate forecasting of customer needs, business visions and project requirements • Represent the company by actively participated at educational seminars, industry trade shows and social events

• Created and formulated customized prototype samples, highlighting key raw materials to demonstrate our developmental lab capabilities • Learned foundational business development and customer relationship management skills through continuous learning of industry best practices, shadowing opportunities and regular customer interactions • Assessed customer organizations to better understand their business vision, needs and product requirements that impact sales • Created and presented customized technical marketing information based on customers’ interests and needs for skin care, hair care and color cosmetics projects • Forecasted sales and organized detailed reports of customer visits and projects