Leslie Alldredge

Account Director @ Mason

About

With more than 25 years of experience in brand marketing and CPG, Leslie is known for bringing people together to turn smart strategy into meaningful, consumer-driven results. Leslie thrives on leading cross-functional teams, building impactful campaigns, and growing brands in ways that feel both creative and fundamentally sound. Leslie's career spans work with iconic brands such as Absolut Vodka, Nestlé Waters, Hershey's Ice Breakers, and Pernod Ricard Wines and Champagnes, where she's led national product launches, high profile partnerships, managed multimillion-dollar budgets, and brought integrated ideas to life across retail and media platforms. Equal parts creative thinker and account leader, Leslie is comfortable in the details—from forecasting and budget oversight to performance analytics. She is widely regarded as a proactive, collaborative self-starter who excels in fast-paced environments.

Country

City

United States

Industry

Marketing & Advertising

Skill

TV Production, Celebrity Talent, Product Development, Partnership Marketing, National Accounts, Point of Sale, Director level, Client Services, Trade Marketing, Multi-Channel Marketing, Account Management, Communication, Creative Development, Promotions, Advertising, Marketing Strategy, Direct Marketing, Strategic Partnerships, Sweepstakes, Contests

Experience

Account Director

Mason

2022-7 - 2026-2 · 3 yrs 8 mos

Marketing and Branding Freelance/Consultant

Self Employed

2014-12 - 2022-7 · 7 yrs 8 mos

Nimble and enthusiastic consultant providing strategic guidance from positioning, planning, concept development and content through execution.

Account Director

Matchdrive

2008-7 - 2014-4 · 5 yrs 10 mos

Norwalk, CT

Highlights: Developed national account strategies for the Pernod Ricard Wine & Champagne Portfolio, creating trade market plans and securing strategic partnerships with Weber Grills and Certified Angus Beef, driving integrated summer programming. Increased sales for the Absolut Vodka Portfolio by spearheading comprehensive, multi-channel sales promotion programs, including successful new flavor launches. Clients: ABSOLUT VODKA, Philips Sonicare, UBISOFT Just Dance Video Games, Car-Freshner Corporation Little Trees and PERK brands, Pernod Ricard Wine and Champagne portfolio: Brancott Estate, Campo Viejo, Dead Bolt, GH Mumm Champagne, Graffigna, Jacob’s Creek, Mumm Napa, Perrier-Jouet, Sandeman, Stoneleigh, Wyndham Estate.

Senior Program Manager

Ryan Partnership

2006 - 2007 · 1 yr

Wilton, CT

Highlights: Developed cross-channel marketing strategies (Convenience, Club, Grocery) for Nestlé Waters, resulting in increased brand awareness, consumer engagement, and improved distribution compliance within key retail channels. Clients: Nestle Waters North America portfolio: Poland Spring, Ozarka, Ice Mountain, Zephyrhills, Arrowhead, Deer Park, Nestle Pure Life, Perrier, San Pellegrino, Acqua Panna, Contrex.

Senior Account Executive

North Castle Partners Advertising, Inc.

2005 - 2006 · 1 yr

Stamford, CT

Highlights: Managed the day-to-day relationship with Hershey's marketing, serving as a key point of contact for multiple brands, developed advertising campaigns including television, radio, web development, etc. Clients: The Hershey Company brands including Ice Breakers Gums and Mints, Mounds & Almond Joy and Kissables

Account Executive

Cronin

2002 - 2005 · 3 yrs

Glastonbury, CT

Northeast Utilities, Liberty Bank, Mystic Aquarium.

Traffic Coordinator

Brann Wilton

2000 - 2001 · 1 yr

Wilton, CT

Education

Southern Connecticut State University

Corporate Communication

Founder and President of the SCSU collegiate chapter of Habitat for Humanity. Worked onsite weekly to build homes in New Haven, recruited/lead campus chapter and established SCSU with HFH International.