LESLEY YANG

LESLEY YANG

Ecommerce Planning&Merchandising Manager @ Gant

Country

China

City

Jing'an District

Industry

Apparel & Fashion

Skill

Fashion, Retail, Merchandising, Wholesale, Forecasting, Market Research

Experience

Gant

Ecommerce Planning&Merchandising Manager

Gant

LinkedIn
2020-12 - Present · 5 yrs 10 mos

中国 上海市

Levi Strauss & Co.

Ecommerce Merchandising Manager

Levi Strauss & Co.

LinkedIn
2019-12 - 2020-12 · 1 yr 1 mo

Shanghai

EVISU

Assistant EC Merchandise Manager

EVISU

LinkedIn
2019-5 - 2019-9 · 5 mos

Shanghai

Gobal and Regional Buy • Responsible for global (2 seasons per year in HK) and regional buy for Guangzhou, Shenzhen & Ecommerce • Planning and Calculating OTB for E-commerce • Presenting new product to regional franchisees in buying campaign 2> Sales Performance & Inventory Management • Monitoring weekly & monthly sales performance, to maximise sth% • inventory analysis and forecasting sales for Ecommerce to reach target each month with less discount to maximise GP% • Review, propose and implement mark-down for activity online and offline store 3> Marketing Research • Study and analysis latest trend and provide feedback to HK designer 4> Team Management • Coordinating with Retail Operation Dept to review weekly sales achieve monthly sales plan and reach target sell-through • Share TOP 10 and Worst 10 to VM team and adjust display accordingly to have better sales performance • Working closely with Ecommerce and off line operation team any time to make solution if any issue

PVH Corp.

Assistant Merchandise Manager

PVH Corp.

LinkedIn
2018-5 - 2019-5 · 1 yr 1 mo

Shanghai

1) Increase the business size of ACC & FOOTWEAR in China • Creating stronger global alignment and to develop market specific consumer-focused merchandising strategies, range planning, and key seasonal product storytelling with strong analytical insights on performance and trends. • Collaborating closely with regional merchandising team, VM team and Marketed team to increase the business contribution of ACC&FOOTWEAR in China 2) Build up new line (TOMMY SPORT) for the region • Responsible for the product line management with global team by utilizing market analysis, to create a business driven assortment that will maximize long-term opportunities and competitive advantages

PVH Corp.

Merchandiser

PVH Corp.

LinkedIn
2012-7 - 2018-4 · 5 yrs 10 mos

Shanghai City, China

1) Global and Regional Buy • Responsible for global (4 seasons per year in Amsterdam) and regional buy(in Shanghai) • Reviewing, discussing and analyzing OTB, sales plan, price structure to maximizing business opportunities • Providing information of new season product line to our regional franchisees to have better understanding of the branding and the business 2) Sales Performance & Inventory Management • Monitoring weekly & monthly sales performance, inventory analysis and forecasting for implementation • Monitor performance against plan, taking appropriate action to maximise sales • Review, propose and implement mark-down activity to maximise profit 3) Marketing Research • Study and analysis latest trend and provide feedbacks to internal departments regarding merchandising & promotion • Presenting latest China fashion states to global office to develop potential business for existing markets • Occasional visit to wholesale markets for better understanding of market needs and developments 4) Team Management • Coordinating with Retail Operation Dept to review weekly sales achieve monthly sales plan and reach target sell-through • Providing key product assortment and layout manual book to Visual Merchandising team • Training salesman about the current season product information and fashion trend to have fully understanding the new fabric, pattern/print, silhouette • Working closely with Logistics Department to make sure the bulk delivered on time and having merchandise in stores at the right time in the season

马克华菲(上海)商业有限公司

International Business Development Coordinator

马克华菲(上海)商业有限公司

LinkedIn
2008-7 - 2012-6 · 4 yrs

Shanghai City, China

Multi-brand Store Management Experience 1> Responsible for dealing with the import issue for multi brand store in Xin Tian Di, Shanghai 2> Build up the brand & product information for overseas franchisees 3> Collect fashion trend information to manager Overseas Store Management Experience 1> assisting to open Mark Fairwhale store in Singapore and Thailand 2> providing brand & product information to overseas franchisee during the buying season

Education

Donghua University

Donghua University

LinkedIn

Fashion/Apparel Design

2005 - 2009 · 4 yrs

LESLEY YANG's Contact Information

Email

******@***.com

Phone

(**) *** ****

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