LESLEY YANG
Ecommerce Planning&Merchandising Manager @ Gant
China
Jing'an District
Apparel & Fashion
Fashion, Retail, Merchandising, Wholesale, Forecasting, Market Research
Experience

Assistant EC Merchandise Manager
Shanghai
Gobal and Regional Buy • Responsible for global (2 seasons per year in HK) and regional buy for Guangzhou, Shenzhen & Ecommerce • Planning and Calculating OTB for E-commerce • Presenting new product to regional franchisees in buying campaign 2> Sales Performance & Inventory Management • Monitoring weekly & monthly sales performance, to maximise sth% • inventory analysis and forecasting sales for Ecommerce to reach target each month with less discount to maximise GP% • Review, propose and implement mark-down for activity online and offline store 3> Marketing Research • Study and analysis latest trend and provide feedback to HK designer 4> Team Management • Coordinating with Retail Operation Dept to review weekly sales achieve monthly sales plan and reach target sell-through • Share TOP 10 and Worst 10 to VM team and adjust display accordingly to have better sales performance • Working closely with Ecommerce and off line operation team any time to make solution if any issue

Assistant Merchandise Manager
Shanghai
1) Increase the business size of ACC & FOOTWEAR in China • Creating stronger global alignment and to develop market specific consumer-focused merchandising strategies, range planning, and key seasonal product storytelling with strong analytical insights on performance and trends. • Collaborating closely with regional merchandising team, VM team and Marketed team to increase the business contribution of ACC&FOOTWEAR in China 2) Build up new line (TOMMY SPORT) for the region • Responsible for the product line management with global team by utilizing market analysis, to create a business driven assortment that will maximize long-term opportunities and competitive advantages

Merchandiser
Shanghai City, China
1) Global and Regional Buy • Responsible for global (4 seasons per year in Amsterdam) and regional buy(in Shanghai) • Reviewing, discussing and analyzing OTB, sales plan, price structure to maximizing business opportunities • Providing information of new season product line to our regional franchisees to have better understanding of the branding and the business 2) Sales Performance & Inventory Management • Monitoring weekly & monthly sales performance, inventory analysis and forecasting for implementation • Monitor performance against plan, taking appropriate action to maximise sales • Review, propose and implement mark-down activity to maximise profit 3) Marketing Research • Study and analysis latest trend and provide feedbacks to internal departments regarding merchandising & promotion • Presenting latest China fashion states to global office to develop potential business for existing markets • Occasional visit to wholesale markets for better understanding of market needs and developments 4) Team Management • Coordinating with Retail Operation Dept to review weekly sales achieve monthly sales plan and reach target sell-through • Providing key product assortment and layout manual book to Visual Merchandising team • Training salesman about the current season product information and fashion trend to have fully understanding the new fabric, pattern/print, silhouette • Working closely with Logistics Department to make sure the bulk delivered on time and having merchandise in stores at the right time in the season

International Business Development Coordinator
Shanghai City, China
Multi-brand Store Management Experience 1> Responsible for dealing with the import issue for multi brand store in Xin Tian Di, Shanghai 2> Build up the brand & product information for overseas franchisees 3> Collect fashion trend information to manager Overseas Store Management Experience 1> assisting to open Mark Fairwhale store in Singapore and Thailand 2> providing brand & product information to overseas franchisee during the buying season
LESLEY YANG's Contact Information
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