Lesley, Fang Huang
Director, DTC Retail Excellence @ ADIDAS Sports China Co.,Ltd
China
Shanghai
Sporting Goods
English, Sporting Goods, Process Improvement, Management, Retail, Digital Innovation, Operations, Operational Excellence, Omni channel
Experience

Director, DTC Retail Excellence
ADIDAS Sports China Co.,Ltd
Xuhui District, Shanghai, China
- Drive development of retail strategy, initiatives, capabilities for adidas Own Retail (450+ stores) - Accelerate DTC excellence by delivering consumer / staff centric digital innovation & implementation - Review all Process and Procedures constantly to reduce complexity and improve productivity - Optimize store facility management including non-trade purchase, instore music supply and operation - Facilitate store rewards and incentives based on business focus, sales target and priorities - Play retail voice, store relations and retail back office communication portal across adidas group - Partner with E-Commerce channel to build and level up omnichannel store excellence - Extend DTC excellence to franchise partners to amplify the standard and brand consistency Key Accomplishment i. Rolled out ‘SFS (Ship from Store)’ project in 2021 & contribute 6% of China retail sales share ii. Developed initiative of ‘BINGO’ to optimize the store stockroom management efficiency by 40% time reduced iii. Created ‘House of Retail’ Process & Procedure playbook across different store format iv. Optimized store check out experience by mobile POS and RFID evolution

Senior Manager, Retail Excellence
Yangpu District, Shanghai, China
- Develop programs / tools for consumers and store athletes to elevate the operational and service standards - Work closely with Global and field team to drive store P&L (conversion, productivity etc.) by creating or optimizing service model, store processes and projects - Manage the store opening, remodeling & closure inc. Factor Outlet, Inline and flagship stores

Operations supervisor & EA to Operations SVP
B&Q RETAIL MANAGEMENT CHINA CO., LTD
Pudong, Shanghai, China
UK brand leading home improvement retailer in China, a subsidiary of the Kingfisher group - Work with Finance, Commercial team to track and acquire regular store KPI’s report inc. Sales, P&L, Cost Expense etc. - Organize & facilitate regular trading meetings for head office and districts Ops & Field team to review the performance and strategy - Act as a key liaison across functions and region district stores to maintain the regular communication mechanism in between - Manger VP’s calendar, prepare agendas, take minutes as specified by leadership team, using discretion and expertise to ensure the compliance and follow ups - Take charge of retail operation projects
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