Leo Zhang

首席品牌官Chief Brand Officer @ GEELY

About

Experienced Chief Marketing Officer with a demonstrated history of working in the telecommunications industry. Skilled in Accounting, Media Relations, Search Advertising, Account Management, and Media Planning. Strong business development professional graduated from Beijing union university.

Country

United States

City

Las Vegas Metropolitan Area

Industry

Marketing & Advertising

Skill

dingital, dingital marketing, Account Management, Search Advertising, Social Media Marketing, Media Relations, Media Planning, Accounting

Experience

首席品牌官Chief Brand Officer

GEELY

2024-6 - Present · 2 yrs 4 mos

中国浙江省杭州

Senior Vice President & CMO

Leapmotor

2022-9 - 2024-6 · 1 yr 10 mos

中国浙江省杭州

Marketing & 用户运营

Chief Marketing Officer in Latin America

Huawei Consumer Business Group

2018-5 - 2021-6 · 3 yrs 2 mos

Mexico

负责拉美，南美，中美，北美Marketing相关工作

Chief Marketing Officer Greater China

Huawei Consumer Business Group

2014-1 - 2018-5 · 4 yrs 5 mos

北京

1、Redefined the brand strategy of HW in the Greater China region. 2、Redefined the product positioning of Mate/P/G/畅享 series. 3、Took charge of MKT daily works management and organizational structure. 4、Formulated MKT flow process. 5、Managed five functional departments including Branding. 6、Created Digital tactics playing-method for Mate7/P7/G7/P8/Mate8/MateS/MBB products.

Account Director

Zenith

2012-1 - 2014-1 · 2 yrs 1 mo

 Take care of key clients’ digital business including Lexus, Mengniu Group, Hainan Airlines Company Limited, Oracle. While also responsible for the development of new business.  Successfully get yearly media agent service of Hainan Airlines Company Limited via competitive presentation. Successfully get yearly production video plan and purchasing business from 2013 to 2014 of Mengniu Group via competitive presentation.  In charge of daily management of team, coordinating competitive presentation with traditional media team in the pitch of new business.

Digital Marketing Director

三星

2007-7 - 2012-1 · 4 yrs 7 mos

 Mainly take care of Samsung CTV,MP3,Notebook,Printer,Camera  No-Samsung clients is Beijing Hyundai, Orion, KNTO  With the team of 30 members, every year we achieved revenue target of more than 3million in RMB..  Be awarded as "the Outstanding Lecturer" within Samsung Group  Lead the team in winning fifteen gold awards and twenty-three silver awards in the China International Advertising Festival, a nomination award in the Asia Pacific Advertising Festival and three Grand Prizes in the ROI Festival

Account Manager

dentsu Japan

2004-12 - 2007-7 · 2 yrs 8 mos

 Mainly in charge of the communication of media and creative ideas of Dongfeng Citroen, Lenovo Group and Hongta Group.  The triumph of Dongfeng Citroen and the going public of C2 receive a wide praise in the industry.  Have good capability in team coordination with working both for the Creative Department and the Media Department to ensure the quality of the service for clients.