Leonid Matrosov

Responsible full digital operations for Croatai market. Reworking of the Digital team and operations setup, unifying the buying division in order to optimize the workload and revenue streams

Ensuring the conditions necessary for the functioning of the business and the achievement of the company's goals.  P&L control at the agency-wide level,  Development and update of internal processes, vertical and matrix interactions. Updating the agency structure and creating a full-fledged SLA. Implementation of a system for monitoring the workload of employees, quality control of services being sold and created, cost optimization (internal and external for the production of services). Adaptation of agency products to the needs of clients.  Direct participation in key projects. Development of a matrix of competencies and a matrix of motivations for production division and client service, resulting in update of the motivation system for the agency. Evaluation and replacement of part of the client service team, production groups, transforming unit structure into full-fledged verticals with an understandable grade system, supported by a regular assessment system (together with HR) and a training program (including advanced trainings) for each grade, considering the basic requirements in Hard and Soft skills Transfer of all project management into Planfix integrated management system, with renewal of direct and cross-functional chains of interactions. Implementation of a client dashboards system to simplify reporting system for clients, as well as for agency use for monitoring the dynamics of all the activities performed for the clients Development of a boxed solution for ORM product, which includes a client interface with online access to analytics on key indicators, as well as the ability to automatically create reports inside the cabinet Active participation in development of the agency's strategic plan. Result:  - Increase in revenue by more than 50% for the current customer base (relative to the original plan) - Reduction of costs to produce services by more than 15% - Overall increase in profitability of the main services by more than 20%

Introduction of new business solutions, search and establishment of working relationships with contractors in various areas of the company's activities, introduction of innovations aimed at increasing profitability, audit of business processes, development and implementation of measures to improve the quality of work and strengthen business reputation with current customers: Reorganization of the FMCG&Pharma vertical. Optimization and alignment of internal processes of the department, formation of the structure, creation of SLA, Skillset matrix. Setting up cross-functional links with productions and departments. Forming an agency product based on existing expertise, supervising the development of own products. Leading the development of strategies for key clients in order to retain / expand Conducting an assessment of the current level of service and campaign results for the TOP 30 clients with a full report for business owners resulting in a plan based on the report. Including the preparation of a document justifying the need to create a strategic planning department for marketing communications, including unit economics calculations and estimation of the expected effect. Key results: Increase in % customer retention by more than 30% Upsale with agency instruments in the amount equivalent to 15% of the total turnover of current clients Increase in the share of tenders won by more than 20%

1. Organization and control of effective business activities, business management, development and implementation of strategies, ensuring the implementation of financial indicators 2. Formation and management of teams (up to 15 people): selection, assessment, placement and training of personnel, development of plans and tasks, performance monitoring (KPI) 3. Development and implementation of an effective commercial policy of offered services (including pricing), sales planning and analysis, development of a product strategy - product management 4. Client portfolio management - negotiations, conclusion of contracts, monitoring of fulfillment of obligations - comprehensive customer support (communication, work with objections and negatives, status meetings, media days, etc.), managing client projects at all stages (content, timelines, budgets, results) 5. Conducting market research, analyzing the market, competitors, the effectiveness of campaigns for all projects, planning and controlling budgets, adjusting to more efficient channels, preparing analytics and reporting for the board 6. Introduction of new business solutions, search and establishment of working relationships with contractors in various areas of the company, introduction of innovations aimed at increasing profitability, audit of business processes, development and implementation of measures to improve the quality of work and strengthen business reputation of the company 7. Active participation in pitch development and presenting Key customers: Coca-Cola, GSK, FCA, Heinz, Electrolux, Pirelli, Parmalat-Lactalis, Essity, Luxottica and others