Ines Leong

・Led full-scale creative and operational management of L-INES, serving corporate clients, architects, and institutions across the US, Europe, and Asia. ・Managed projects from initial proposals, budgeting, scheduling, vendor hiring, contracts, and on-site leadership to final delivery of photography, video, and marketing assets. ・Executed end-to-end marketing campaigns: social media strategy, email newsletters, website content, print materials, year-end gifts, and in-person events. ・Built and maintained workflows and DAM systems for streamlined asset management, ensuring quality control and brand consistency. ・Coordinated internal teams, designers, interns, and external vendors, securing new business and client renewals through strong presentations and pitches. ・Secured 20+ repeat clients through pitches and marketing campaigns, leading to multiple architectural campaigns, global shoots in NYC, SF, LA, Denver, Boston, Europe, and Asia.

・Educating students of Urban Sociology on the intersection of photography, data, and civic documentation, highlighting DAM and workflow practices. ・Designed sessions to teach responsible media use and applied examples of metadata-driven archives in professional practice.

・Developed and launched a comprehensive architectural photography curriculum for the Faculty of Arts and Humanities, integrating both theoretical and practical approaches for architecture students. ・Created a structured framework for future visiting professors within the Faculty to deliver photography instruction, with assignments emphasizing the built environment and visual storytelling. ・Provided in-depth instruction to students on photographic composition, camera techniques, tilt-shift lenses, lighting, and video equipment to cultivate technical proficiency. ・Conducted detailed critiques and one-on-one mentorship, offering personalized guidance to students to refine their visual and conceptual work. ・Collaborated closely with faculty members to align coursework with academic objectives and support students’ professional and creative development.

・Managed an image archive of 100,000+ photographs with custom metadata standards, enabling efficient retrieval and re-licensing. ・Developed standardized workflow documentation for internal and external collaborators. ・Directed studio production, photo retouching, and post-production pipelines to ensure technical excellence in lighting, resolution, and color correction. ・Collaborated with architects, designers, and corporate teams to plan, document, and deliver visual programs aligned with business needs. ・Served as primary liaison with clients and contractors, ensuring all imagery met copyright, privacy, and ethical standards.