leong diyao

financial services and loyalty

About

Self-motivated marketer effective in marketing airline routes and ancillary products and services. Expert in operations analysis and management. Persuasive speaker and negotiator. Highly effective at creating, building and nurturing professional business relationships.

Country

malaysia

City

petaling jaya

Industry

airlines/aviation

Skill

marketing communications, marketing strategy, project management, marketing analytics, partnerships, market analysis, marketing, negotiation, digital marketing, loyalty marketing, advertising

Experience

marketing executive

airasia

2011-10 - 2015-8 · 3 yrs 11 mos

* ● Managing China, India & Indochina market: * Held full loads, profit and loss accountability and planned strategic marketing activities. * Reinforce the AirAsia brand in these countries by positioning the airline as the strongest within the ASEAN network and with the highest frequency. ● ASEAN Project * Product owner of ASEAN Pass and take full lead of product development from back end system to product launch, sustenance and enhancement. ● Marketing Analyst * Analyze market trends from all marketing activities to generate best mix for forward marketing plans to maximize profit and loads.

financial services and loyalty

airasia

2015-9 - Present · 11 yrs 1 mo

* ● Create new revenue stream by cultivating successful partnerships with financial institutions (FPX, CIMB, HSBC, Citibank, Bank of China, etc.), universal payment solutions providers (UnionPay, MasterCard, American Express) and other business partners like media agencies & merchants. * ● Plan and strategize product related marketing campaigns to increase redemption and earning of points for AirAsia’s air miles program, the AirAsia BIG Loyalty Programme. * ● Pioneer team in developing and launching new fintech product, BIGPay “e-wallet” * ● Customise an end to end solution catered to each partner's needs. Involved from the point of * ideation, obtaining legal approvals, ensuring the customer journey is smooth and guaranteeing * successful deployment of all partnership initiatives and promotions. * ● Target both offline and online consumers by designing an integrated and comprehensive * marketing strategy.

maarketing executive

resorts world genting

2010-1 - 2011-9 · 1 yr 9 mos

● Initiated and implemented various marketing and promotion campaigns to drive arrivals into Genting’s F&B outlets and theme park. ● Worked with creative and media agencies to develop and roll out marketing plans. ● Managed and took full ownership of all the ATL and BTL medium resources in Genting Malaysia to ensure effectiveness and efficiency or media use.

Education

universiti tunku abdul rahman

marketing

2010-1 - 2011-1 · 1 yr 1 mo

Gold medalist Inter UTAR football competition 2011. Bronze medalist Inter UTAR Futsal & Inter Wisma Genting Futsal Team 2011. Youth President of Pasih Pinji Baptist Church. Activities and Societies: Class Representative, UTAR Football Team, UTAR Futsal Team, Wisma Genting Futsal Team, Helper Music Society. Christine Fellowship