Leonardo Bianco

Marketing che fa Impresa is a strategic consultancy aimed at Italian SMEs in industrial sectors such as packaging, mechanics, electronics, food, chemicals and pharmaceuticals. Its positioning is clear: it does not just “do marketing”, but guides companies to make strategic decisions through data, method and critical thinking. It doesn't stop at communication: it starts with a strategic analysis, builds or optimises the company's competitive model, defines a path and makes it scalable even with the use of AI. It is marketing that generates business impact, not just visibility. Unlike many agencies or freelancers that only “do content”, Marketing that does business works first on business strategy: positioning, competitive choices, differentiation, targeting. The approach is calibrated on technical, productive companies with complex needs. It speaks the language of B2B companies, knows where to strike and how to generate value in sectors where “standard” marketing fails. It applies strategic tools such as PEST, Canvas, Porter's 5 Forces, but with an understandable language and operational focus. Every activity is return-oriented. It inserts AI as a support for collecting and reading data, for improving content, for discovering business opportunities, not as an end, but as a lever. The goal is not to “make things”, but to scale the business with greater authority. Marketing that does business is an elite consultancy for SMEs that want to grow, with a model that combines strategic thinking, operational concreteness and technology. It is the ideal partner for companies that do not want an agency, but a guide, an ally, someone who knows how to take a business from where it is to where it deserves to be. It only works with entrepreneurs willing to really work on change, because it proposes marketing that stops being an “accessory” and returns to being a decision driver.

Nifisk is a leading global provider of professional cleaning products. Responsible for marketing strategy for product lines targeting industry - I conducted research identifying potential product applications for each industry sector highlighting the needs that customers perceived/do not perceive (work to be done); - I launched 5 new products by creating the package of launch material for 43 branches worldwide; - I developed and delivered 3 digital marketing campaigns targeting the pharmaceutical, food and logistics industries by developing interactive landing pages, product configurators, videos and 3D animations; Campaigns exceeded KPI expectations: by 24% vs. expected 10%.

Responsible for the sales and marketing strategy of the "Industrial Vacuum Cleaners" line - I developed researches with the statistical technique of conjoint analysis for the creation of new products, which then became market standards in the pharmaceutical industry, increasing sales by 15%; - I created a team of specialists who trained the sales staff to enter the Additive Manufacturing market and created a "knowledge database" to train the newly hired sales staff; - I created a Web App and delivered marketing materials in 43 countries, reducing printing costs by 95%; - I developed an Account Based Marketing project that increased the number of products sold at a Global food Company increasing sales by 22%.

Marketing responsible of the "Industrial Vacuum Cleaners" business unit - I trained 23 people in 9 countries in Europe and the USA, turnover increased by 11%/year, 30% of which came from marketing actions; - I've collaborated with Universities to innovate products and validate their efficacy, the products became best sellers; - I changed the marketing orientation increasing the sales of special products from 20% to 30% of the total and the marginality of 8%; - I conducted audits at the subsidiaries to identify areas for process improvement that increased sales by 8% in markets in focus.

CFM Aspiratori Industriali is a leading manufacturer of industrial vacuum solutions. Marketing Manager EMEA and USA - Thanks to the development of marketing tools, including the company's first website, the company has achieved wide international visibility and increased contact collection by 200%; - The sales network expansion program in Europe and the USA produced a +22% increase in turnover and the acquisition of resellers in 7 countries; - Direct marketing campaigns produced a 2480% ROI. The sponsorship of a Serie A basketball team allowed to exponentially increase brand awareness consolidating its visibility at national level.

Fefra is a leading specialization school for surgeons in Italy Responsible for business model, planning, marketing and communications; Responsible for the launch of the School for Aesthetic Surgeons; - Among the first in Italy, I streamed surgical procedures from an operating room; The School increased the turnover of 25% reaching a 445 EBITDA, becoming a leader in Italy.

Marketing and Sales

Quantitative market research, descriptive statisics

Reinventing marketing and sales