Leonardo Soares

Leading a high-performing design team focused on Fintech on BEES Platform. Responsible for defining design vision, fostering a culture of innovation, and ensuring alignment between business goals, user needs, and technological capabilities. Spearheading the end-to-end design of critical financial flows, delivering seamless, scalable, and data-driven solutions that empower businesses and optimize digital transactions. Collaborating closely with Product, Engineering, Risk, and Commercial teams to translate complex financial requirements into intuitive and impactful user experiences. Passionate about building customer-centric products, scaling design excellence, and leveraging insights to create meaningful value across global AB-Inbev Markets.

I've led a multidisciplinary team of Product Managers, UX/UI Designers, and Researchers, working closely with Engineering, Compliance, Risk, and Commercial teams defining finance product strategy, design and customer experience, giving insights to refine and apply what was decided. Own the end-to-end product lifecycle: discovery, validation, delivery, iteration, and scale. Drived decisions using LTV, retention, activation and cohort analysis, not just outputs or features. Balanced short-term growth experiments with long-term platform and translate, as well, complex user, technical, and business constraints into simple and elegant solutions.

Responsible for leading the product design teams. Implemented a data-centric approach to product management, making decisions based on data collected from research, market analysis and A/B testing. Helped to leverage product metrics like KPIs, OKRs, North Star, and cycle time reports to make informed decisions. Activities: Led teams in Agile environments to ensure efficient project execution, underscoring leadership and collaborative skills. Managed the development of data tools to support decision-making and optimize costs. Collaborated with stakeholders for continuous product improvement.

Responsible for leading the LATAM design team to develop a discovery and design experience with design sprints, interviews and EBC's to discover the real focus and tasks of customers, together with stakeholders from different verticals such as Retail, Health, Supply Chain to later create and develop prototypes, narratives, demos and projects for Google Cloud.

Responsible for starting the UX team for internal products at the beginning and then helping to start a UX culture in the company, where we were able to show the real value of data, accessibility and usability. Then on the E-Commerce I was able to help the team that created the main design system, the app and backoffice projects.

Responsible for managing the design, development and infrastructure team of 8 people. Also responsible for aligning the digital area bringing various analytics and social media reports to our customers. The experience with design, helped the team to create one of the most successful projects, the second version of Cliente Mais for GPA. Working with clients such as Pão de Açúcar, Extra Hipermercados e Supermercados, Compre Bem, Minuto Pão de Açúcar, Mini Mercado Extra, Sonae, among others.

Responsible for the development front end, visual and UI UX of the first and second version of K2 Konnect, a social tool for tech professionals where they can find projects, receive ratings, be payed, engage with others and receive benefits and rewards .

Responsible for the development and improvement of the job search tool for candidates and some changes of the career Map Tool.

Responsible for the development of the FIAT do Brasil website as well as several sites and hotsites for the customers of the agency.

How to build wireframes, implement best practices for common design patterns and analyze business goals from a user perspective.