Leonardo Rodríguez Durán

As a UX Researcher and UX Designer at Autodesk, I lead qualitative and quantitative research initiatives focused on enhancing digital collaboration and communication workflows in engineering and construction environments. My role combines research, UX architecture, and interface design to create cohesive, data-informed user experiences. I design and implement end-to-end UX research processes, from discovery and hypothesis framing to data synthesis and stakeholder reporting. This includes conducting user interviews, usability testing, ethnographic analysis, and card sorting to uncover behavioral patterns and actionable insights. Alongside product managers and engineers, I contribute to the design and architecture of user interfaces, ensuring usability, accessibility, and scalability through AI-driven insights and data-supported design decisions. I’ve also helped establish standardized UX research frameworks, promoting consistency across methods, documentation, and design outputs. I prioritize cross-functional and assertive communication, leading workshops and co-creation sessions that align research findings, design direction, and business goals—fostering a collaborative, user-centered culture within the organization.

At Globant, I played a key role in UX research and product design, focusing on enhancing user experiences through data-driven insights and innovative design solutions. My responsibilities included conducting user research, heuristic evaluations, and usability testing to inform design decisions. I led the creation of user flows, wireframes, prototypes, and high-fidelity UI designs, ensuring a seamless and engaging experience. Additionally, I implemented and documented design systems and UI component libraries to maintain consistency across products. Collaboration was at the core of my role—I worked closely with developers, product managers, and stakeholders to align design and business goals, optimizing workflows and improving the design-to-development handoff. By leveraging tools like Figma, Dovetail, FigJam, Miro, Hotjar, and Qualtrics, I refined UX processes, enabling data-driven decision-making and user-centered product development across multiple projects.

As a Senior Product Designer, I have worked independently with various clients, leading end-to-end UX/UI design and product development for diverse industries. My role encompasses UX research, information architecture, and UI design, ensuring that digital products are intuitive, engaging, and user-centered. I have conducted user interviews, surveys, heuristic evaluations, and usability testing to gather insights that inform design decisions. Additionally, I have led the development of design systems, UI kits, wireframes, prototypes, and interactive components to create scalable and consistent interfaces. Working in agile environments, I collaborate closely with developers, stakeholders, and product teams to align design and business goals, optimize workflows, and enhance the design-to-development handoff. Leveraging tools like Figma, Dovetail, FigJam, Miro, Hotjar, and Qualtrics, I ensure a data-driven approach to problem-solving, delivering high-impact digital experiences that drive engagement and

At DataArt, I played a key role in UX research, design strategy, and product development, collaborating with global teams to enhance digital experiences for various industries. My responsibilities included conducting user research, usability testing, heuristic evaluations, and data-driven analysis to identify pain points and opportunities for optimization. I led the creation of information architecture, wireframes, interactive prototypes, and design systems, ensuring consistency, accessibility, and scalability across products. Working closely with developers, product managers, and stakeholders, I facilitated seamless design-to-development handoffs in agile environments. Additionally, I contributed to UX process improvement, streamlining workflows through user-centered methodologies and leveraging tools like Figma, Dovetail, Miro, Hotjar, and Userberry to drive data-informed decisions. My work at DataArt focused on delivering high-impact solutions that balanced business objectives with user needs, enhancing both usability and engagement.

During my time at Globant as a Senior UX Designer, I focused on quantitative and qualitative UX research, studying user perception and behavior through interviews, surveys, and data-driven analysis. I documented discovery, ideation, and testing processes, conducting heuristic evaluations, benchmarking studies, and usability tests. My role extended to UI documentation, wireframes, mockups, and prototypes, translating research insights into actionable design solutions. • Generation of new ideas that improve the user experience, and the enhacenment of product. • Develop quantitative research, studying the human behavior focusing on statistics and numerical data, through polls. questionnaires and surveys • Development and creation of documentation for each UX Research process, discovery and ideation documentations. User testing and user surveys ((benchmarking, heriustic evaluation, A-B Testings, Card Sorting, etc). • Design of UX Design Documentation such as Design Systems. Libraries. Wireframes. Mockups. Prototypes, User Stories, Empathy Maps, CJM etc.

At HemisferioD, I was responsible for UX research, user interviews, and digital product development, creating user stories, blueprints, and benchmarking studies. I led the design and documentation of Design Systems, UI Kits, and Component Libraries, ensuring scalability and consistency. By developing low, mid, and high-fidelity prototypes, I refined usability through user testing and behavioral research. Additionally, I trained UX teams and collaborated with developers and stakeholders to ensure technical feasibility and seamless implementation. • Head UX of Digital Product Area. • Development of Documentation for Research processes (user stories, CJM, blueprints, benchmarking and Moodboards). • Development and profiling of user interviews. • Digital product development and Design System documentation for UX Lab, devs and stakeholders. • Digital product UX/VD creation: prototyping of interfaces in low, mid and high fidelity. • User testing, user anthropology. • Training of UX Team.

At Backbone Tech, I led UX projects, research initiatives, and team management, designing key UX artifacts such as User Stories, Customer Journey Maps, Wireframes, and Benchmarking Reports. I managed task calendars, project schedules, and workflows, optimizing efficiency and ensuring seamless product development. Throughout my career, I have focused on understanding user behaviors, gathering insights, and driving user-centered innovation. By conducting research, benchmarking, data analysis, and usability testing, I ensure that technological solutions are not only functional but also deeply aligned with human interaction and user needs. • Head UX area of ​Digital Projects. Discovery sessions with clients, development of discovery meetings and workshops to understand user needs. • Design of UX documentation such as design systems, wireframes, mockups, prototypes, user stories, empathy maps, CJM, etc. • Budget management, schedule development

Designed moodboards, style guides, and UX (Design & Writing) for Ecopetrol's Digital Fabrics Portals, crafting a unique graphic language for each Digital Lab to enhance identity and usability. Developed and implemented layout styles, corporate documentation mockups, and a cohesive design system to ensure consistency across digital factories. Led user research efforts, conducting interview sessions with stakeholders, designers, and end-users to gather insights on usability needs, pain points, and workflow improvements. Utilized findings to shape user stories, benchmarking studies, and moodboards, ensuring the final design aligned with both business objectives and user expectations, optimizing digital adoption and engagement.

Design system documentation Low and high-fidelity mockups creation; Prototyping; Working with icons, illustrations, skeleton screens, micro-animations; Design of UI kit; Trailers preparation, media asset release support;

Senior UX UI and Art Director. Defining the visual flow of the product, creating the visual layout of the interface; Design of UI Documentation such as Design Systems, Wireframes, Mockups, Prototypes

Analyze and improve all the edges that involve the User Experience of digital products

Google school

Learn, know and apply User Experience Design and Design Thinking techniques - UX UI Design Course + Web and Mobile Design