Leonardo Jun N. Ghigonetto

Led end-to-end management of strategic advertising and partnership projects, from scoping and planning through execution and post-campaign analysis, coordinating cross-functional teams across sales, marketing, operations, tech, and external partners to ensure delivery within scope, timeline, and quality standards. Structured project workflows, milestones, and governance routines to support the scalability of Sympla’s Ads & Partnerships division, while managing multiple projects simultaneously, prioritizing resources and stakeholders without compromising delivery excellence.

Managed a diverse portfolio of clients, acting as project lead for complex media and branding initiatives, with full ownership of planning, timelines, approvals, and execution across internal teams including creative, operations, and finance, as well as external stakeholders. Achieved 250% year-over-year revenue growth in 2025 through structured pipeline management and delivery excellence, while developing innovative proposals aligned with client objectives and effectively managing risks, dependencies, and delivery constraints.

Managed institutional initiatives targeting 'Mass' and 'New Flows' consumers, architected strategies that amplify brand preference and adoption, high-impact sponsorship activations, and strategic alliances to dominate market positioning. Orchestrated merchant marketing campaigns that fuel core business growth while pioneering CRM innovations and omnichannel experiences to transform customer engagement. With full P&L ownership of the B2C budget, Optimized investments to consistently deliver maximum ROI and scalable growth

Responsible for leading the revamp of the Small Tickets Program (STP), transforming it into a passwordless debit program to enhance user convenience and security. My role involved negotiating partnerships with issuers, merchants, and PSPs to expand the program’s reach and drive adoption. Additionally, developed and automated performance reports for senior leadership, providing actionable insights through key metric analysis, KPI definition, and tracking for new products and services. Collaborating closely with the marketing team, I contributed to product improvements in new verticals, helped shape go-to-market strategies, and supported the implementation of new roadmap functionalities to enhance customer experience and business growth.

At Mastercard’s Start Path, led hunting and farming efforts for elite startups like Idwall, Aper, and Moneythor, while managing LAC-based startups in the program, overseeing onboarding, growth, and pipeline management. Coordinated operational processes, prepared executive reports on KPIs, and negotiated contracts and revenue-sharing deals, working closely with legal and finance teams to drive mutually beneficial partnerships.

As part of the marketing team, delivered strategic support across B2B and B2C campaigns, managing agency relationships and sponsorship assets to maximize brand impact and engagement. Contributed to the development of marketing strategies, created an onboarding playbook to standardize processes and accelerate new-hire ramp-up, and curated executive gifting initiatives to strengthen key stakeholder relationships. Supported budget planning, control, and forecasting in close partnership with the FP&A team, ensuring alignment between marketing investments and business objectives.

Provided strategic support to sales teams and SDRs by optimizing Salesforce utilization to enhance pipeline management and deal execution. My analytical approach drives competitive intelligence through weekly/monthly Market Share reports for hospital food products, while event performance tracking and competitor monitoring deliver actionable insights that shape commercial strategy.

Paris, France