Leonardo Ferreira

• Structured the Operations department with the development of OKRs and KPIs across different areas. • Managed Operations, Commercial, and Customer Service teams (B2B and B2C). • Designed tools for monitoring performance, providing diagnostics and improvement proposals. • Implemented commercial management models, creating processes, KPIs, and strategies to boost sales and revenue. • Conducted business and product analyses, leading projects for performance improvement and efficiency. • Researched market trends, competitors, opportunities, and threats to increase pipeline and expansion potential. • Managed P&L, expenses, and budgets, ensuring compliance and achieving operational targets. Key Projects: • Led a project to register and activate over 4,500 new contracted drivers, reducing issues related to claims by 45%. • Developed a project to professionalize drivers, supporting the opening of individual micro-enterprises. • Implemented processes that reduced fiscal costs and mandatory contributions by 20% in truck driver contracting.

• Designed and executed growth strategies, investment plans, and business models. • Developed procedures to professionalize the Expansion department. • Created technical guidelines for construction projects, reducing CapEx for new store openings by 50%. • Defined and monitored KPIs for the team’s performance. • Managed indirect procurement, facilities, and maintenance. • Led real estate prospecting and negotiations for new store locations. • Negotiated Built-to-Suit and lease agreements with landlords and developers. • Oversaw the timeline and execution of new store openings, coordinating cross-functional teams and external vendors. Key Projects: • Opened 12 new stores, reducing CapEx by more than 50%. • Renegotiated fixed contracts, cutting maintenance costs by 25%. • Redesigned vehicle lease policies, reducing rental costs by 50% and fuel expenses by 40%.

• Led the growth and expansion strategy of one of Brazil’s fastest-growing restaurant chains. • Conducted market trend studies, consumer behavior analysis, and business profitability assessments. • Developed financial models and investment analyses to support executive decision-making. • Negotiated lease and commercial agreements with major landlords and real estate brokers nationwide. • Selected high-potential sites through geomarketing studies. • Structured the department for the company’s IPO, creating processes, KPIs, and performance monitoring tools. • Managed risks, project planning, and contract compliance regarding budget, quality, and timeline. • Controlled departmental KPIs and prepared action plans for performance improvement. Key Projects: • Opened over 200 new restaurants in malls and high-street locations. • Launched the three top-performing street locations in Brazil. • Negotiated rent contracts during the pandemic, achieving 65% cost reductions in 2020. • Implemented occupancy cost reduction studies, resulting in an average CTO of 4% in street operations.

- Implementação de ferramentas de inteligência de mercado e Geomarketing para avaliação dos novos restaurantes - Estudos estatísticos para projeção de faturamento. -Elaboração de relatórios e dashboards para apoio em todas de decisão do comitê diretivo.

Reporting and Analytics: Developed reports and dashboards detailing network coverage performance across the Southern Regional area. Sales Planning Support: Assisted in the strategic planning of sell-in and sell-out activities for mobile devices. Supply Chain and Campaign Monitoring: Monitored product supply/replenishment and tracked manufacturer campaign execution across retail partners and resellers.