Leonard Chenjun LIU 刘晨军

Starting from March 2026, I was appointed as Chief Executive Officer of Groupe du Louvre, with the mission to support the Group’s transformation and long-term value creation alongside its Board and leadership teams. I am currently based in Paris.

With an international perspective and localized insights, we create sustainable value for our partners. Focusing on the in-depth development of international luxury/boutique hotel brands in the Chinese market, committed to building a bridge between global high-end brands to the local market demand. We also deliver full-process professional inputs to the brand managers and property owners, from project positioning, brand selection, partner's cooperation models, to management empowerment.

A newly established JV company under BTG aiming to carry forward the most luxury brands from the current strong platform. International vision, professional know-how and creative spirits are the key driver of this new organization, with the ambition to enhance Chinese high end luxury brands back to the center if the world class.

🤩Leading the country team to become the largest international hotel operator in Greater China, nearly tripled the hotel number from 570 to 1,480 within 6 years. -Driving the significant expansion as the biggest contributing to the group globally. Contributing high performance with consistent 2 digit yearly increase of business results. Also Strongly engaged in development progress as well as the partnership relations with record high signing number of new hotels -Highly involved in brand awareness to enlarge the brand portfolio from 5 brands to 13 brands within 6 years. As the recognized KOL in the industry, driving the cross border practices to raise brand awareness.

Offer a high value art advisory service & wealth management to both corporate and private clients. Promote the French-Chinese works of art including the deluxe masterpieces to China market. Founding member of the China branch inside of an upscale institution, organizer of marketing and PR events, art exhibitions and transactions in China Provide extendable to its financial planning, art governance et risk management.

Country manager of Costa Cruises, pionner and ever leader in the Luxury travel industry. Conducting the team to offer high quality of service and emotional customer experience throughout the unique sea vacation. Successful Set up of the JV with a state owned enterprise and creation of WOFE. Created efficient high level media value & visibilities with innovative marketing actions both in B2B and B2C. Established tangible distribution network to penetrate the market.

Full P&L responsibility for Accor Services in China market. Direct report to CEO in HQ France Design and implementation of a new service concept focusing on CRM and relationship marketing, launch of the new brand Accentiv in China Leading 2 JVs of extended teams both in Shanghai and Beijing, and 1 acquired company in Singapore to achieve global objectives for China operation.

Fully in charge of Accor hotel brands expansion including Sofitel, Pullman, Novotel, Mercure. High level accountability to represent the hotel bands to the hotel owning companies including state owned land development companies, hotel & tourism groups and private wealthy land developers. High level Negotiations to drive and achieve the Long-term partnership to build up and manage branded hotel projects.

Head of Accor China International Sales Office (ISO), focus on Inbound & outbound global sales, distribution, pricing policy, key account management, corporate and government partnerships and team management

Creation of the JV Accor with Beijing Tourism Group, launching of the new Accor Services activities in Beijing market, management of the JV activities & team (based in Beijing)

Head Office of Accor in Paris development Accor Services