Leonardo Machado

Led a team of 15+ data analysts and engineers at a leading fintech with over 30 million customers. I was responsible for scaling the company's data capabilities and embedding data-driven decision-making into core business areas like product, credit, and customer satisfaction. Key achievements include: - Closed a critical 6-point customer satisfaction gap by designing and leading a systematic A/B testing program to improve the Net Promoter Score (NPS). - Architected and led the creation of the company's first Single Sources of Truth for customer activity and daily P&L, enabling reliable C-level reporting and strategic decision-making. - Drove a deep-dive behavioral analysis that improved lending eligibility for high-risk customer segments by approximately 10%, unlocking a new avenue for credit product growth.

I joined as an analyst and was promoted twice during a period of hyper-growth where the company scaled 20x. I led cross-functional teams of up to 17 people, consistently maintaining high engagement scores, and designed the hiring and training programs that supported the 5x growth of the analytics chapter. Key Leadership Roles & Initiatives: - Squad Lead (Product Manager), Cashback Platform: Led the product strategy for a platform serving 3+ products, delivering initiatives that generated over $200k in annual savings. - Chief of Staff to the Head of Credit: Managed the operational infrastructure for C-level credit committees and strategic decision-making for the entire credit division. - Led Analytics for high-scale projects, spearheading analytics for the app homepage revamp (impacting 45M daily users) and the historic IPO stock donation campaign (attracting over 7 M customers), coordinating over 80 A/B tests to drive results. - Drove Company-Wide Strategy: Led a foundational P&L segmentation and customer behavior analysis that directly informed a major company reorganization

I worked as a consultant on large-scale restructuring and transformation projects for major clients in the oil and gas and food and beverage industries. - Delivered over BRL 100M in annual savings by developing and implementing strategic frameworks for operational and SG&A improvements. - Collaborated directly with C-suite executives on strategic initiatives, conducting comprehensive financial modeling and scenario analysis to inform key decisions.

I worked in as a consultant in a civil engineering company focusing on implement the recommendations of our project in the day-to-day of the construction site

1st place in the admissions Exam (ENEM) Thesis: Leadership Diversity and Ogranizational Learning: The influence of the gender issue

Stanford LEAD is a year-long program taught by senior Stanford Graduate School of Business faculty. This program develops effective leaders with an innovation mindset who demonstrate a deep understanding of the key business fundamentals of finance, critical thinking, and leadership. Through research-based frameworks and proven techniques, these leaders learn to successfully address and navigate the unique challenges and opportunities inherent in fostering and implementing change within their organizations. Throughout the program, participants exchange ideas and collaborate on projects with small teams of like-minded, like-motivated peers, and engage with world-renowned Stanford GSB faculty, Silicon Valley leaders, coaches, thought leaders, and luminaries through regular live events, discussions, and facilitated feedback.