Leonardo Lozada
Digital Marketing Manager @ Concentrix
About
Leo is a seasoned partner with a knack for futuristic tech, vast market trends and data analysis. He also has a strong marketing arm supporting multiple business owners in driving performance in their marketing objectives resulting in outstanding conversion performance per business, significant increase in business profit margins, and continuous development of business rigor thanks to his well-trained expertise in applied Lean-Six Sigma practice in previous company collaborations he had. In his spare time, Leo writes music, drinks a lot of coffee, and cuddles a lot with his ginger cat Orange. Check his revenue portfolio here: https://leojr-web.github.io/leosrp/
Philippines
Metro Manila
Marketing & Advertising
Marketing Project Management, Digital Project Management, Digital Marketing Analytics, Agile Project Management, Campaign Performance Analysis, Digital Marketing Content, Strategic Business Initiatives, Product Knowledge, Process Improvement Implementation, Revenue Generation, Business Growth, Google Checkout, Budgeting, Social Media Branding, Concierge Services, Sales Effectiveness, Auditing Standards, Branding, Sales Management Coaching, Cross-functional Collaborations
Experience

Digital Marketing Manager
Makati, National Capital Region, Philippines
Led sales teams to achieve a record-breaking $6.05M in Q4 2024 revenue, exceeding target by $550K and surpassing his previous best quarter by $1M. Passionate about developing high-performing teams through 1:1 coaching, targeted projects to enhance technical skills, and a focus on career advancement. Built and refined scalable support systems to empower sales success. In his downtime, he looks at the business' continuity initiatives and is heavy on sustaining business growth by multiplying himself through people development.

Digital Marketing Manager
Concentrix (Google Customer Solutions, Google Ads)
Led sales teams to achieve a record-breaking $6.05M in Q4 2024 revenue, exceeding the target by $550K and surpassing the previous best quarter by $1M. Developed and coached high-performing sales teams through individualized coaching, targeted projects, and career advancement opportunities. Built and refined scalable support systems and processes to improve sales team efficiency and success. Contributed to business continuity initiatives, focusing on sustainable business growth through effective people development strategies. Oversaw Google Customer Solutions and Google Ads initiatives, managing budgets, campaigns, and performance analysis.

Senior Project Manager
Concentrix (Google Customer Solutions, Google Ads)
Managed multiple digital marketing projects, highlighting Ads Growth Formula project, ensuring on-time and within-SLA delivery. Collaborated with cross-functional teams (sales, creative, analytics) to define project scope, objectives, and deliverables for Google accounts. Implemented project management methodologies (Agile, Waterfall) to optimize workflow and improve team productivity, resulting in increased onboarded NA Google Ads account volume by 13.4% from 9% baseline through efficient resource utilization and allocation on Google Ads companies. Developed and implemented quality assurance frameworks for digital marketing campaigns such as Foundational Readiness, ensuring adherence to Google brand guidelines and performance standards. Conducted regular audits of ad copies and build processes, providing regular feedback, leading to improved campaign performance output and quality scores for Ads resources by 8% against overall FTE. Influenced the quarter’s Advertiser churn reduction by 5% and improved Advertiser drop-offs by 3% versus previous quarter.

Senior Quality Auditor
Concentrix (Google Customer Solutions, Google Ads)
Developed and implemented quality evaluation processes for Google Customer Solutions. Conducted regular audits and provided feedback to team members, improving performance and adherence to quality standards. Identified areas for process improvement and collaborated with management to implement solutions. Improved customer satisfaction scores for Google support by 10% and reduced call handling time by 5% while maintaining quality.

Social Media Analyst
Sykes Enterprises, Incorporated (Google Consumer and Tech)
Provided social media intelligence analysis for Google Consumer and Tech. Conducted market competitor research and social media intelligence analysis to inform marketing strategies and product and call center support development. Monitored social media channels for brand mentions, customer sentiment, and emerging trends, providing actionable insights. Identified a key competitor strategy that led to a multi-million peso operations project for Sykes Incorporated and expanded operations support engagement from 250 to 755 FTEs.

Account Associate
Bosch Solution Services (BMW Concierge Services and Lufthansa Cargo Services)
Provided support for BMW Concierge Services and Lufthansa Cargo Services. Handled customer inquiries and provided solutions for BMW Concierge. Managed cargo service requests and logistics for Lufthansa.

Salesperson
Provided sales support to customers, assisting with product selection and order processing. Developed product knowledge and communicated product features and benefits to customers. Consistently exceeded monthly sales targets and achieved the highest customer satisfaction rating in the team.
Leonardo Lozada's Contact Information
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