Leo Loison

♦ Leading a team of 4 Growth Marketing specialists ♦ Leading all SMM / PSA activities for the B2B business unit ♦ Strong focus on scaling B2B Lead Generation (4x #MQLs YoY) ♦ Supervising the creation of all Marketing assets (in-house & agencies) ♦ Setting-up our CRM (Hubspot) to support Marketing & Sales activities ♦ Developing strategies to improve the performance in MOFU & BOFU stages

simpleclub is Germany's most popular digital learning platform (now used by 2M+ users). We offer a personalized learning experience to students, powered by the best content. Loved by both students and parents, simpleclub makes it easy and fun for students and learners to understand anything related to any subject at school with a stress-free experience. At simpleclub we are all creators and we are on a mission to disrupt the traditional school-based learning system by creating and giving access to great learning content to every student.

♦ Leading all SMM / PSA activities for 15+ markets ♦ Supervision of SEA / PPC activities ♦ Strong focus on B2B Lead Generation ♦ Conversion Tracking & Reporting (Hubspot, Tableau, Excel) ♦ Facebook Ads, LinkedIn Ads, Google Search, Display & Youtube Ads Jeff is a hyper growth scale-up, present in +40 countries across North America, Europe & Emerging Markets. It provides entrepreneurs with a tech platform that combines a SaaS to run their businesses with a mobile application to connect with customers.

♦ Online Courses Creation ♦ Lead Generation & Email Marketing ♦ Website Development (Wordpress & Teachable) ♦ Blogging about Job Search & Personal Branding Stand Out Circle is a community where mentors help college students & graduates getting the job they deserve. We believe in the importance of developing trust, influence and showcasing thought leadership at a young age in the digital era. Our website is full of references for graduate career management. And our team proposes a strong focus on personal branding and online networking techniques. Our goal is to educate and help graduates in their quest towards personal and professional success.

♦ Management of multiple Google Ads & Bing Ads clients’ accounts ♦ Paid Search, Remarketing, Display, & Youtube Ads ♦ Mentorship & Training of new PPC trainees & junior employees ♦ Strong focus on supporting the Sales Team closing new PPC customers ♦ Creation of PPC strategies, forecasts, pitches & audits for the Sales Team ♦ Nominated as “Best newcomer of the year 2019” at the agency Established in 2007, Peak Ace AG is an international performance marketing agency headquartered in Berlin, Germany. With more than 210 employees across its offices in Berlin, Leipzig, Paris and Nantes, Peak Ace implements campaigns in over 25 languages at native speaker level.

♦ Leading all SEM / PPC activities for 7 markets (UK-USA-FR-DACH-IT-ES-LATAM) ♦ Google Search Ads & Display Ads, LinkedIn Ads ♦ Conversion Tracking & Reporting (Hubspot, Salesforce) ♦ UX Analysis & Conversion Optimization (A/B Testing) ♦ Content & Email Management (Hubspot) ♦ On-page SEO (implementation of basic best practices) emnify is the leading cloud building block for cellular communications in the IoT stack, connecting millions of IoT devices globally – from electric vehicles to energy meters, alarm systems to GPS trackers, thermometers to health wearables.

♦ Managing a team of 3 Marketing interns ♦ Leading all SEM / PPC activities for 2 markets (FR & UK) ♦ Google & Bing Search Ads, RLSA, Shopping, Dynamic Remarketing ♦ Responsible for On-page SEO ♦ Responsible for the backends (Shopware) ♦ Supervision of Content Creation (made by Freelancers) ♦ Supervision of Link Building activities (made by Interns) ♦ Supervision of PPC keyword research & optimizations (made by Interns)

♦ Link Building for the French Market ♦ Link & SEO Analysis ♦ Link Exchange & Social Listening ♦ Content Marketing ♦ Keyword and Ranking Optimization

♦ Responsible for Inbound Marketing ♦ Lead Generation & ROI Measurement ♦ Affiliate Marketing & Traffic Growth ♦ Buyer Persona & Editorial Calendar Creation ♦ Content Curation, Blogging (Pipedrive) & Organic Social Media

Master's Thesis: "Personal Branding & Professional Networking for Graduates in the Digital World. How to develop trust, influence and showcase thought leadership at a young age in the Digital Era."