Leonardo Barbosa de Souza
Chief Financial Officer @ Appmax
About
10 years of experience in corporate finance, strategy, finance modelling and entrepreneurship. Driven by data, innovation and results, I have a generalist profile, aiming to connect corporate finance with marketing strategies, innovation, technology, data analysis, etc. Currently Finance Director at NeoSolar, responsible for FP&A, Treasury, Accounting, Audit, Billing, Tax, Strategy, and more. Extensive experience in renewables, energy and multinational FMCG companies in areas such as FP&A, Sales Finance, Supply Finance, and Controllership. Founded from scratch a microcredit fintech that handled millions of BRL, responsible for everything. From company registration (CNPJ) to sales, hiring, fundraising, and managing relationships with clients and investors. I speak portuguese, english and spanish. Hard Skills on AI, Office (Excel...), PowerBI, Sankhya. Ph.D. candidate and Master in Business Administration from UNICAMP (top 3 LATAM), with a research focus on Finance. Bachelor’s degrees in Economics and Accounting from USP (top 1 LATAM).
Brazil
Florianópolis
Information Technology & Services
Leitura crítica, Pesquisa quantitativa, Gestão de fluxo de caixa, Orçamento, Planejamento financeiro, Microsoft Office, Contabilidade gerencial, Demonstrações financeiras, Análise de retorno sobre o investimento, FP&A, Liderança, Inovação empresarial, Análise de custos, Análise de demonstrações financeiras, Gestão de inovação, JD Edwards, Marketing digital, Análise e planejamento financeiro corporativo, Finanças pessoais, Implementações de ERP
Experience

Head of Finance
São Paulo, Brazil
Leading a team with a proactive, data-driven, innovation, and results-oriented mindset. 4 direct reports + 12 indirect. Key responsibilities and deliverables: • First Finance Director of the company; • Established budgeting processes; • Created the Reporting, FP&A, and Controllership departments; • Conducted Strategic Planning; • Organized and led internal and external audits; • Oversaw Accounts Payable, Accounts Receivable, and Treasury; • Manage and analyse all journal entries, bookkepping and trial balances of the company - IFRS, BR GAAP; • Improved Investments (300 bps SELIC gain) and Fundraising (common and structured debts); • Improved Corporate Governance, including segregation of duties and purchasing processes; • Implemented Cash Management with daily, weekly, and monthly reporting (actual and budgeted); • Enhanced the SKU Pricing Process with data-driven strategies; • Managed costs and inventory by SKU, reducing discrepancies (COGS accounting = beggining inventory + purchases – sales = ending inventory) from 10% to 0.1% on month-end closing; • Lead quarterly inventory physical check; • Executed ERP replacement and implementation (from Ecossys to Sankhya); • Managed Billing and Tax teams; • Led the creation of a spinoff (NeoCharge), overseeing the establishment of a new legal entity; • Reported directly to the company's partner.

Supply Finance FP&A Coordinator
São Paulo, Brazil
Responsible for: • Financial Planning and Control for the Factories, with month-end analyses by SKU, category and brands such as OEE, COGS, Price Purchase Variances, FX; • Validation of factory projects, costs, and new SKUs; • Conducted internal audits and acted as the point of contact for external audits; • Team management.

Category Finance Coordinator
São Paulo Area, Brazil
Category Finance -Health Category P&L Management (Naldecon, Strepsils, Dermodex, Luftal, Jontex, Olla, Lovetex) & Local Brands (Airwick, Harpic, Nugget, Veet, Polifor), from Gross Sales to Marketing Budget; - Budgeting & forecasts: interface with Supply Finance, Sales Finance, Marketing, Sales, Manufacturing; presentations & deck constructions, business reviews reports; - Marketing budget control, reporting and planning for all RB Brazil brands (Media, fee, POSM etc); - New product development: financial analyzes; - S&OP financial support; - General financial support for commercial team with trainings, systems (ICE, JDE, excel).

Global Finance Trainee
São Paulo e Região, Brasil
I was selected - along with more than ten colleagues from other Reckitt locations - to participate in the global trainee program in the finance area. The program intended to develop us into future leaders who would be able to manage the Finance Area in any of the Reckitt offices around the world. Also, Reckitt encourages us to obtain a finance certification from the UK-based Chartered Institute of Management Accountants (CIMA). I was mentored by a Top 400 Rreckitt director. From September/2015 to January/2016, I managed Net Working Capital (inventories, payables, receivables). This activity gave me a good knowledge regarding Reckitt accounting area (balance sheet analysis, liquidity ratios etc) as well as being able to make links between the balance sheet and the P&L. From Feb/2016 to July/2016 I worked in the Sales Finance area, which supports the sales team with reports, price analysis, Trade Spend, promotions, ROI analysis, price list updates, discounts etc. I worked in the National Retail Channel (local supermarkets). Also, I had a large participation in the price list update and in restructuring the company's discount organization (on-invoice, off-invoice etc). Since Aug/2016 I worked in the Accounting & Controlling Area. I've participated in the Ariba/ MyBuy project implementation and I implemented GFCF (Global Financial Controls Framework). This gave me a great overview of the business. I did a sell-out and stocks project for Indirect Channel, reporting and consolidating these informations from the indirect channel customers. The SKU/sell-in coverage went from 25% to 75%, enabling our company to map our clients numbers.
Education

Economics and Accounting
Habilitação em Ciências Econômicas e Ciências Contábeis, proporcionando uma grade curricular complementar, extensa e completa. TCC Economia: Crises Econômicas TCC Contabilidade: Comparação do Mercado de Capitais do Brasil com o dos EUA

Administração de Empresas
Mestrado em Administração (Strictu Sensu) Linha de pesquisa: Finanças - ESG (Environmental, social and corporate governance) Pesquisa: analisar a relação entre adoção de boas práticas ESG com a acurácia das previsões dos analistas de equity research. Resultado: pilar G (Governança) influencia positivamente a acurácia dos analistas.
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