Leo Rubini

Key and National Accounts Business Development for US and Canada National sales consultant assisting corporate clients more easily manage streamlined communications, and digital signage needs, for senior living communities with one or 1000 locations

Managed key and national and global accounts with C-level executives primarily within the direct B2B channel. Successfully grew market share by over 300% over previous sales efforts with an A list of key account partners which included Bayer, TD Bank, Virgin Mobile, Telus, Second Cup, McKinsey Consulting, CIBC, Google, Cisco, SAP and many others. -Drafted marketing assets and managed email and outbound calling campaigns which significatnly boosted email open, response and conversion rates by over 250%. -Assisted with trade shows events to maximize exposure and break into new OEM verticals within leading furniture integration dealerships including Haworth, Herman Miller, Knoll, Teknion, -Developed strategic pricing promotions that led to a dramatic 200% lift in quarterly sales results -Led sales training initiatives and on-boarding of new staff members -Managed the Salesforce pipeline, and email software platform

• Responsible for growing market share in untapped national verticals including medical resellers, hospitals, government corporations and Department of Defence compliance and procurement teams • Cross selling portfolio of security containers for personal health information and sensitive data • Key responsibilities include training resellers and conducting trade shows for the purposes of building relationships with key accounts within the document destruction industry • Instrumental in developing scripting and content for training and marketing collateral • Consultative selling focused on expansion of national accounts and strategic partnerships

• Fast paced account management and new business development across Canada and the northeastern United States • Mapping and organizing of territories to sell software & hardware solutions that enabled merchants to grow market share within the floral industry • Co-ordinated staff training on software modules and organized marketing initiatives and campaigns • Exceeded Sales Targets by 117% in first 4 months of tenure • Day to day activities included cold calling and meeting clients for the purposes of servicing their needs, while looking for opportunities to upsell solutions to grow their business

• Served SME market with full multi-media advertising packages including print, web, video, print to web, and online marketing solutions • Maintained and enhanced client relationships by supporting online traffic growth through SEM, SEO, and mobile marketing • Managed ad campaigns and creative revisions from start to finish • Increased leads and clicks through rates by optimizing content to

• Aggressively reversed share of market losses by over 1% within a 6 month period • Successfully negotiated the acquisition of some of the territory’s highest volume accounts resulting in a quadrupling of volumes in Aurora-Barrie corridor • Tripled sales quotas of new distribution points and secured 40 new distribution outlets in a 3 month period • Boosted sales volumes by 120% over previous year • Managed marketing budgets for POS displays to create on premise brand distinction for a premium alcohol portfolio including Smirnoff, Baileys, Johnnie Walker and Guinness as well as an extensive wine portfolio

• Designed and implemented marketing and brand solutions for both print and internet platforms, allowing clients to realize increased audience exposure • Successfully grew market share of print based consumers in the Barrie-Toronto corridor by over 280% and $100k over previous years • Proven top team performer within the acquisition channel and regularly exceeded sales quotas by 20-40% • Enhanced search engine optimization strategies by developing successful search engine keyword marketing programs (SEM) for new clients with Google and Yellow Pages online

• As a key partner in the trade-barter exchange, successfully launched the new Toronto franchise while growing the franchise annual revenues by 300%. • Quadrupled the activation of new accounts within a 6 month period • Instrumental in the creation of new customer touch points such as our monthly newsletter that served to dramatically grow trade volumes by over 600% over the previous year • Responsible for managing strategic high volume account partners • Designed and implemented viral marketing initiatives that more than triple new account acquisitions • Implemented new training tools and sales scripting for the call centre that ensured we were maximizing growth opportunities resulting in sales growth of over 480% over the previous year

 Brand strategy development team leader that was responsible for sourcing new business leads and overseeing the creative material through to completion.  Slogan and logo creative development and promotional touch point design  Creative lead for many GTA based businesses and their requirements for effective branding solutions