Leo Chen

• Developed and executed influencer partnership strategies to scale collaborations, conduct competitive research, and identify high-potential influencers. • Designed a SOP for influencer outreach, achieving daily outreach of 1K+ influencers and improving operational efficiency by 50%. • Optimized influencer response rates by implementing personalized email templates, multi-channel outreach, and data-driven A/B testing, increasing response rates to 8%. • Managed influencer collaborations by implementing tiered strategy and establishing standardized processes to track progress, set weekly collaboration targets, and ensure stable pipeline growth. • Implemented performance tracking by defining KPI metrics, monitoring data, reducing low-ROI partnerships, and expanding high-ROI influencers into long-term collaborations. • Led a team of 5 interns, establishing structured workflows through daily and weekly reports, improving project execution efficiency and team bonding.

• Developed and executed multi-campus GTM strategies, increasing student engagement by 40% across 10+ universities, leveraging localized outreach and partnership initiatives. • Led integrated digital marketing campaigns across social media, paid ads, and influencer collaborations, boosting brand visibility by 30% and improving conversion rates through A/B tested ad creatives. • Conducted performance analysis on marketing initiatives, refining targeting strategies and improving ROI on advertising spend by 25%, leveraging SQL, Google Analytics, and predictive modeling. • Managed and scaled online community engagement, driving a 50% growth in active users and enhancing customer retention through personalized interactions and targeted content strategies. • Implemented data-driven pricing optimization, balancing affordability and profitability, leading to a 15% increase in revenue and improved customer acquisition rates.

• Analyzed market trends and customer segmentation for 50+ Series C or earlier-stage startups, leveraging MySQL to clean and manage large datasets. • Conducted marketing performance analysis using linear regression and ratio analysis, improving campaign targeting accuracy by 20%. • Identified a high-growth startup from 50+ candidates, evaluating competitive positioning and market demand for investment potential. • Developed data-driven marketing insights and presented recommendations to 10+ executives, utilizing Tableau visualizations for strategic decision-making.

• Conducted in-depth evaluations of 30+ companies' investment potential by analyzing historical data, operational activities, and future objectives, along with monitoring market trends such as valuations and yields using Python. • Developed IRR models for various projects, improving decision-making speed by 25%. • Delivered 5+ investment presentations to promote investment plans, effectively communicating complex information to stakeholders. • Partnered cross-functionally with the fund department to facilitate fund asset allocation, guiding investment decisions, and developing strategic initiatives, contributing to a 10% increase in portfolio returns.

I worked in the PRE-IPO project center. I studied due diligence documents, collected and integrated project data, and wrote and raised Business Plans.

I recept work in the business hall, lead and solve customers' problems (such as guide how to handle business through online banking, help them update and exchange bank cards in the business hall).

I assisted the vice president of China Construction Bank. I learned and visited ETC business, and completed more than 10 orders under personal promotion.