Leonardo Cavalcanti

Creative PMO @ Approach Comunicação

About

A trained designer with 19 years' experience in communication, design and creative leadership. I worked for more than decade as an art director in advertising agencies and, in recent years, I have expanded my work to the digital environment, leading projects, multidisciplinary teams and strategies. My experience combines technical mastery, strategic vision and management of creative processes, which makes me a versatile, collaborative and results-oriented professional - able to move fluidly between branding, content, performance and management of creative teams and operations.

Country

Brazil

City

Rio de Janeiro

Industry

Marketing & Advertising

Skill

Comunicação interna, Tomada de decisão, Gestão de projetos, Gestão, Tipografia, Inglês, Comunicação, ASO (App Store Optimization), Estratégia de comunicação, Estratégia criativa, Trabalho criativo, Visão estratégica, Communicação estratégica, Equipes multidisciplinares, Comunicação social, Gestão de equipes, Designer, Direção de arte, Motion Design, Marketing digital

Experience

Creative PMO

Approach Comunicação

2025-2 - Present · 1 yr 8 mos

Managing creative projects with a focus on agile methodologies, ensuring deadlines, quality and risk mitigation. Responsible for planning and allocating resources, optimizing schedules and balancing the team's workload. Facilitating communication between departments, conducting regular alignments and follow-ups. Focus on the continuous improvement of processes, flows and methodologies to increase the efficiency and quality of deliveries.

Head of Marketing

Hashtag Esfiha

2024-7 - 2025-1 · 7 mos

Leading the franchisor's marketing area, with a focus on developing and implementing integrated actions, as well as offering support to franchisees. Planning campaigns and a promotional calendar for offline (physical store) and digital (CRM, social organic and media) channels. Managing processes, demands and the direction of key partners, such as the advertising agency and suppliers, ensuring consistency and results in line with the objectives set.

Senior Art Director Manager

Jellyfish

2022-9 - 2024-2 · 1 yr 6 mos

Technical leadership and support in managing the creative and experience team. Branding, campaigns and digital projects; creative ideation, strategy and content creation for social networks, paid media and CRM; system design, ASO (App Store Optimization), artificial intelligence. Clients: UBER, Sanofi, Natura, ChefStore, BP - A Beneficência Portuguesa de São Paulo.

Senior Digital Designer / Design Chapter Lead

Grupo SOMA

2020-10 - 2022-8 · 1 yr 11 mos

Technical leadership and management of the OFF Premium design team, ensuring quality of deliverables and use of agile processes. Design chapter leader for the brands: Animale, Cris Barros, Fábula, Farm, Foxton, Hering, Maria Filó, NV and OFF PREMIUM.

Art Director

3mais

2011-2 - 2020-4 · 9 yrs 3 mos

Branding, campanhas digitais e projetos digitais - inbound (landing page, e-mail marketing), anúncios (display, remarketing), interfaces (desktop, mobile) - ideação, estratégia e criação de conteúdo para mídias sociais, edição de vídeo, motion. Clients: Rossi, Brookfield, Tegra, FGV, IRB Brasil RE, Saphyr, Casa Shopping, IRB Brasil RE, Alerj, Disque Denúncia, FGV, Essilor, Ourocap, Grupo Eleva Educação, Guaracamp, Prudential, Gofit, Dpvat.

Designer

Magic Publicidade

2009-3 - 2011-1 · 1 yr 11 mos

Branding, printed, out of home.

Designer

RDV VIC's Produções Artísticas

2007 - 2009 · 2 yrs

Visual identity projects, printed matter, outdoor media, envelopes in general, production follow-up and technical visits to clients. Clients: Carrefour, Sendas, Walmart, Leroy Merlin, Princesa Supermercados, Granfino, Casas Bahia.