Len Xi Yong Tay 鄭曦榮

Key Scopes • Manage sales personnel, generate new business leads, and maintain key relations • Manage and train sales personnel • Manage and train Campaign Specialist (SEM, SEO, Google analytics, Social Media, and Tiktok) • Handle campaigns for company’s key accounts (including account servicing) • Manage Web Development Department • Handle and Manage marketing personnel in all marketing activities • Oversees HR and Recruitment • Oversees company’s P&L to ensure positive profit and revenue

Key Scopes • Identifying, understanding the early childhood enrichment business model and expanding business • Heads and oversee HR department includes recruitment • Train teachers on service excellent • Train and manage Head Principles on their training to other Principles and teachers from other centers as well as create new curriculum • Handle and manage Marketing Manager on all marketing activities to generate leads for B2C (inc but not limited to SEM, SEO, social media, and physical consumer events) and B2B (trade events) • Sale of franchise rights for the brand • Strategize and oversee brand strategy and marketing efforts for master unit and franchisee • Analyzing the master unit and franchisee KPI and ensuring targets are achieved • Manage company’s P&L

Key Scopes • Generating and manage sales personnel on new business leads and maintaining key relations • Identifying, understanding and crafting integrated digital & backup solutions for businesses • Manage sales department and operations department • Manage, strategize, and oversee marketing activates • Manage HR department as well as recruitment • Conduct regular management communications on sales figures, strategy, and implementations as well as sales and marketing training • Oversees company’s P&L to ensure positive profit and revenue

• Generating new business leads and maintaining key relations • Identifying, understanding and crafting integrated online media solutions for businesses • Understanding and identifying trend of online marketing solutions including Search Engine Marketing, Search Engine Optimization, Online Display Advertising, Email Marketing, Web Analytics and Mobile in-app advertising • Heads web services to ensure timely completion of web projects • Heads sales team to ensure sales targets are met • Leading and grooming junior and senior executives • Improving customer relationship management practices • Analysing of sales team KPI and ensuring targets are achieved • Conducting regular management communications on sales figures, strategy and implementations • Liaising with external web services and web design vendors to ensure timely completion and satisfied outcome • Exceeded sales and revenue target for FY’09, FY’10 and FY’11 • 85% of accounts are newly penetrated; accounts renewal rate at 90% • Led sales team as Head, Wed Services and achieved company sales target for 2011