Lennie Furr

CEO and Founder @ Healthcare Automations

About

I am the Founder & CEO of Healthcare Automations (HA), a SaaS company specializing in automation for healthcare. With Equipia active, Urgio launching soon, and more solutions in development, we’re building platforms that simplify billing, compliance, and patient management — giving providers and patients back control in healthcare. I also lead the revamp of Medtech Enterprises, transforming a 17-year-old company into a nationwide Stock-and-Bill model. By partnering with urgent care clinics across the U.S., Medtech delivers braces directly to patients while handling compliance and billing behind the scenes, creating efficiency for clinics and timely care for patients. Earlier, I founded and successfully exited Brace Align and Brace Direct, scaling them into multimillion-dollar healthcare businesses and trusted names in orthopedic bracing. These exits were a strategic step to focus entirely on software that will reshape U.S. healthcare for the future. My career blends entrepreneurial success, continuous learning, and a deep commitment to innovation and community impact. My focus now is clear: build automation-driven solutions that return medicine to providers and patients while redefining how healthcare works.

Country

United States

City

Hixson

Industry

Computer Software

Skill

Healthcare SaaS Development, Automation & Workflow Design, Revenue Cycle Management (RCM), DMEPOS Operations & Compliance, Payer Rules & Medical Necessity Automation, Denial Prevention & Clean Claim Strategy, Automation, Artificial Intelligence (AI), Creativity and Innovation, E-Commerce, Social Media Marketing, Collaborative Project Management, Import/Export Operations, U.S. Food and Drug Administration (FDA), Product Development, Product Launch, Product Design, Successful Business Owner, Creative Problem Solving, Collaborative Problem Solving

Experience

CEO and Founder

Healthcare Automations

2023-10 - Present · 3 yrs

Chattanooga, TN

Healthcare Automations (HA) is the SaaS company I founded to fix what others couldn’t. We’re building true automation platforms — starting with Equipia for DMEPOS and Urgio for urgent care — that cut overhead, reduce staffing pressure, and finally make healthcare software a profit center, not an expense.

Principal Owner

Medtech Orthopedics

2007-3 - Present · 19 yrs 7 mos

United States

Medtech Enterprises has been trusted in orthopedic bracing for 18 years. Today, we’re transforming into a nationwide Stock-and-Bill provider with and direct to Patient with Rapid DME, giving urgent cares, orthopedics, pain management clinics, and physical therapists the ability to get braces covered by insurance and shipped direct to patients for faster, simpler delivery.

Co-Founder (Exited)

Brace Direct

2019-10 - 2025-1 · 5 yrs 4 mos

United States

Built Brace Direct into a multimillion-dollar healthcare brand recognized as one of Amazon’s leading orthopedic bracing providers. The company grew rapidly by combining accessibility with quality, bringing affordable bracing solutions directly to patients nationwide. Successfully exited to focus on creating Healthcare Automations and revamping Medtech Enterprises — building the next generation of healthcare delivery and automation.

Founder (Exited)

BraceAlign

2016-6 - 2025-1 · 8 yrs 8 mos

United States

Founded Brace Align, establishing a strong reputation in orthopedic bracing with a focus on patient care and clinical partnerships. Scaled the business into a recognized name in DMEPOS and positioned it for successful exit. Closed this chapter to dedicate leadership toward Healthcare Automations and Medtech, ensuring innovation moves upstream from bracing into full healthcare automation and delivery.